Hard Rock International brings its new brand to Europe - Opening of REVERB by Hard Rock Hamburg

16.07.2024 - 10:22 / traveldailynews.com / Vicky Karantzavelou

REVERB by Hard Rock Hamburg opens, blending cultural hub and music inspiration, located in the historic St. Pauli Bunker.

HAMBURG – Hard Rock International‘s highly anticipated hotel, REVERB by Hard Rock Hamburg, is now open. REVERB by Hard Rock is a unique hotel brand designed to be an energetic cultural hub for connection, creation and inspiration among music fans, locals and travellers alike. The hotel is located within the historic St. Pauli Bunker and vibrant neighborhood known for its bustling port, remarkable architecture and cultural scene. The property features a modern design, traveller-friendly integrated technology and programming that infuses local music, food and lifestyle.

On the premiere of the hotel, John Rees, Senior Vice President of Hotel Operations at Hard Rock International said: “Our guiding principle in developing REVERB by Hard Rock was to encourage socialising and provide a variety of spaces for guests to fully express themselves. Today’s travellers are looking for opportunities to connect with others and be immersed in a melting pot of diverse experiences. To meet these demands, we created a unique hotel brand that is centred around our fans and their passion for music and culture. Following the success of the first REVERB in Atlanta, we are thrilled that Hamburg will be home to our first European REVERB hotel.”

Operating the hotel is Hamburg-based hotel group, RIMC Hotels & Resorts. Marek N. Riegger, CEO of RIMC, continued: “As a family business based in Hamburg, working with Hard Rock on REVERB is a project we are highly passionate about, incomparable to any other hotel and gastronomy project in the world. Its distinctive food and beverage offerings, combined with its spectacular décor, views and architecture are sure to delight travellers and locals alike for a truly unforgettable experience.”

The property is complete with 134 rooms and suites, a range of culinary options, Hamburg’s largest public rooftop garden and live music hall. A mix of King, Double Queen and Roadie Bunk Rooms, all feature stylish, comfortable furnishings, plush bedding, fan-inspired artwork, an extensive entertainment system, work areas and bathrooms with premium toiletries. Guests can also choose rooms and suites with stunning views of the expansive Hamburg cityscape or harbour.

Each space within the property is designed with a commitment to lessen environmental impact, dedication to smart technology and an inventive design focused on bringing people together. A total of 4,700 shrubs and 16,000 perennials have been planted on the property. With the help of environmental scientists, around 10,000 m2 of green and communal areas have been created. This makes REVERB by Hard Rock Hamburg an