How Airfares Are Trending Ahead of Peak Summer Travel Season

Millennial and Gen Z travelers are over tourist traps.

There is no worse feeling at the end of a perfect beach day than having to lug a heavy, sandy, soggy beach towel back to your car. Thankfully, beach towels have come a long way over the years, with features like sand-resistant fabric and roomier dimensions that mean your legs won't be dangling onto the hot sand.

Napa Valley has long been a mecca for wine lovers. Who doesn’t fantasize about sipping wine while overlooking a vineyard? But wine country vacations are getting expensive: tasting room fees have risen sharply since 2019, according to Silicon Valley Bank’s 2023 Direct to Consumer report. With premium tasting experiences often costing an average of $128 per person per winery, a weekend getaway can quickly add up. And long gone are the days of traversing Highway 29 and popping into places on a whim; reservations, a practice that gained traction during the pandemic, remain firmly in place.

Cincoro Tequila, the luxury tequila brand co-founded by Michael Jordan, is about to see a major global expansion – thanks in part to MLB Hall of Famer Derek Jeter.

The U.S. government's agreement on a final bill to reauthorize the Federal Aviation Administration (FAA) presents a mixed bag for travel agencies and advisors across the country, according to the American Society of Travel Advisors (ASTA).The organization was successful in its efforts to secure a provision that streamlines offline disclosures surrounding air travel and establish the Passenger Experience Advisory Committee within the Department of Transportation (DOT) to advise the Secretary and the FAA Administrator on improving the passenger experience in air transportation customer service."This will reduce frustration with the air ticket purchase process and lessen the unnecessary burdens on our members' business operations while keeping critical consumer protection intact," said ASTA President and CEO Zane Kerby about the offline disclosure victory.However, ASTA expressed frustration with DOT's new airfare refund rules that could negatively impact agencies by leaving them on the hook to issue a refund as the "merchant of record" even if they've already passed the funds over to the airline."We were thankful when the House originally recognized this important distinction. Unfortunately, the final compromise between the House and Senate kicks this issue back to a DOT that has shown a clear lack of understanding of how travel agencies book air travel," added Kerby.

Global Travel Advisor Day. (Photo Credit: Northstar Travel Group)

The American Society of Travel Advisors (ASTA) announced its disappointment in the new rules for airlines, which outline when to refund travelers for delays and how to disclose fees properly. 

Actress Samantha Pauly is starring as Jordan Baker in the hot new Broadway musical “The Great Gatsby,” based on the famous F. Scott Fitzgerald novel. The show opened April 25th.

A new study from Mastercard highlights how decision makers and travelers perceive sustainability, vacation rentals, and other topics in corporate travel.

Whether it’s during the April 20 holiday or to have a little extra fun during a vacation to Mexico, more and more travelers are asking about the legality of purchasing and using recreational marijuana when south of the border.

The small beachside city of Destin, Florida, suddenly finds itself a center of worldwide attention, thanks to its inclusion in the lyrics of one of Taylor Swift’s newest songs, “Florida!!!” on her “Tortured Poets Department” album that dropped on April 19.

On April 22 in London, some of the top players in travel collaborated to publish a joint report on how to help combat and reverse biodiversity loss.