How I Travel: Sir Richard Branson Packs a Chess Set in His Carry-on
19.04.2024 - 12:19
/ cntraveler.com
/ Richard Branson
Sir Richard Branson sees his flight time as an opportunity to work. The to-do list isn’t about plowing through emails, however, but chatting with fellow passengers and airline staff. “I love meeting people, love talking to people,” the Virgin Group co-founder says. “And if I do have time to sit down, I’ll generally try to sleep, not watch films—I need to be ready for the next day.”
Branson recently had an idea for others who like to work hard, play hard, with the launch of the Scarlet Summer Season Pass on his Virgin Voyages cruise line. It’ll allow passengers to book four weeklong trips back to back at a reduced rate, so they can spend a month “WFH” (that’s working from helm) aboard a ship while cruising through the Mediterranean. Sir Richard Branson spoke with Condé Nast Traveler to discuss the impact those in-flight surveys have had on business, how he travels with toddler grandkids, and the Aussie gate agent he hasn’t forgotten.
His favorite place he’s traveled to:
Space! I had the most extraordinary day of my life going to space on Virgin Galactic. I was lucky enough to have my children and grandchildren there, and my grandchildren “believe” that I was once a pirate who was dumped on Necker Island and built it with my own hands. So my granddaughter whispered to me, just before I went, “Papa, you realize you're going to be the first pirate ever to go into space?” There were so many delightful moments, but just being able to unbuckle and float around and look back at our beautiful earth was pretty damn good.
How he spends flight time:
I make a point, obviously, of flying Virgin Atlantic. I have a notebook in my pocket, and I get out and about and talk to all the staff. I talk to all the passengers. I will get on the speaker and thank everybody at the end of the flight. I will sometimes joke with the passengers; we did an all clean-energy flight across the Atlantic the other day. Near the end of the flight, I got on the loudspeaker and said, “I've tried to break world records across the Atlantic on three different occasions. One was in a boat, and we ended up sinking and were pulled out of the sea by helicopter. The second was in a balloon, and we ended up sinking and being pulled out of the sea by helicopter. The third is in this plane today, and we’re going to be landing at JFK in a few minutes, but with the first 100% clean-energy flight, and I'm delighted to live to tell the tale.”
You learn all about the detail and what matters by talking to people. The reason that we have the best kosher food on a Virgin plane, for instance, is because, for 39 years, I talked to a regular Jewish traveler who said, “If you can get the right kosher food, we will fly you forever.” Ever since then, we've done