What is the future of travel? Answering that is Skift’s editorial mission, and the release of our annual Megatrends is core to that mission.
03.12.2023 - 14:21 / forbes.com
The year was 2005 and Antonio Catalán created the first AC Hotel in his home region of Navarra, Spain. His goal was to create something simple and modern that offered the essence of Spanish hospitality without the frills that guests didn’t always demand. This meant no bell staff, no minibars and fewer ensuite frills. The affordable price point made it a success, and it grew to dozens of hotels across Spain and Italy before catching the eye of Marriott.
Large international brands often use smaller hospitality groups as a faster path to entry into an international market since starting from scratch can be cumbersome. In 2009, Catalán received a phone call that Marriott was interested in taking his design and bringing it to the world as part of a joint venture. At the time, Spain was the fourth largest source market in hospitality, giving Marriott an instant presence. It began with more than 90 properties in the Iberian Peninsula and Italy.
Since then, Marriott International fully acquired it and rebranded the company to AC Hotels by Marriott and has taken it to over 230 properties with 150 in the global pipeline. In 2019, Catalán sold his remaining shares for a reported 140 million euros paving the way for Marriott to take the brand and run with it.
To Marriott, the enticing part of the purchase was the distinctive European and Mediterranean hallmark of the brand. This continues today, despite some design tweaks to bring a more upscale look to guest rooms and public areas. At the breakfast buffet, guests are treated to Spanish cheeses, egg dishes, croissants imported from France and the famously sliced Iberico ham. Most properties have a distinctive Berkel Slicer on display, the expert device that slices each piece to perfection.
According to Marlon Whyte, AC Hotels' brand leader, it took time for the more European style breakfast to catch on with American travelers. This hurdle took time, but the team saw it as a core element of what made AC Hotels stand out from the competition.
“It was unlike anything the American traveler was used to which made the brand stand out,” says Whyte. “Now it’s part of the brand experience that guests know and love.”
The bar menu has a long list of tapas, and each property has its own take on the gin and tonic (a drink that has seen a resurgence in Spain). Each hotel can put their own spin on it using local gins, ingredients and flavors to make it an experience that AC regulars know. Guest rooms use things like Italian coffee roasts and Korres toiletries from Greece, furthering the European energy that Marriott saw as vital to its success.
Whyte says they did make some upgrades to the brand standards. “We were particularly thoughtful about the ability to control lighting
What is the future of travel? Answering that is Skift’s editorial mission, and the release of our annual Megatrends is core to that mission.
Although it has been years since I’ve traveled in mesmerizing Tokyo, my memories are as vivid as though they had been sparked yesterday—pleasures aswirl in unique flavors and noises, creativity and ingenuity. So when luxury publisher Assouline released the new book Tokyo Chic, I dove into its 312 lush-paper-stock pages, with more than 200 photographs and illustrations, which are bound in an outsize (10-by-13-inches, 6.4-pound) format—a hefty hardcover wrapped in silk. The brainchild of Andrea Fazzari, whose deft imagery and words are love letters to the inimitable capital, Tokyo Chic showcases a massively enthralling—yet strikingly intimate—city. Currently based in Tokyo, Fazzari is a James Beard Award-winning photographer, author and restaurant maven with notable backgrounds in fashion and film. Born in New York City, she has lived in France, Hong Kong, Italy, Spain and Thailand—and speaks four languages. What a sophisticated guide to have at your armchair traveler’s fingertips! Indeed, this coffee table tome would make a treasured holiday gift for those who have already vacationed in Japan or simply dream of doing so.
While remote work gains ground, a subgroup of professionals is taking it a step further — enter the digital nomads. These are individuals who leverage technology not just to work from home but to work from anywhere, exploring the diverse landscapes of a destination.
Dad shoes may be the ultimate cool-girl travel shoe, but dad boots—you know, those serious and heavy-looking, bordering on workman, boots—are yet to have their moment. In fact, practical walking boots as a whole are in desperate need of a modern makeover—the closest cool options that come to mind are the chunky Ganni Chelsea boots. That is until I recently discovered and tested some boots by French brand Palladium. What caught my eye were the chunky rubber soles teamed with a slick sneaker-like silhouette; like a Converse high-top but much more sturdier. Plus there’s even a dedicated travel collection designed to be ultra-lightweight—ideal for those carry-on-only trips.
While many reports this time of year are focused on looking at what lies ahead, Skyscanner is taking a different approach.The global travel marketplace has crunched its voluminous booking data from the past 12 months to provide an insider's review of the “Year in Travel” for 2023. All of the Skyscanner number crunching resulted in insights surrounding the most popular travel destinations of the past year among U.S. travelers, cheapest flights, biggest hotel bargains, and even the most budget-friendly car rental destinations. Let’s start with the most popular travel destinations, shall we?Drumroll please….Sin City aka Las Vegas, Nevada nabbed the top spot in the hearts of American travelers in 2023, attracting more visitors than any other location.“From visiting one of the many world-famous casinos or checking out world-renowned restaurants and shops on the Las Vegas strip, US travelers loved to visit and feel the vibes of Sin City,” says the Skyscanner report. Coming in second place among Americans was the eternal favorite, London.
Spain now has the world’s most powerful passport, according to a new index.
TBO has acquired Jumbonline, an online booking system by Jump Tours Group. TBO Co-Founder Gaurav Bhatnagar made the announcement on LinkedIn on Monday. Based in India, TBO.com is a travel distribution platform.
Destinations worldwide have increasingly moved to lift visa requirements as part of their strategy to increase visitor numbers — visa processing delays are a major obstacle to the industry’s full recovery.
Illinois is brimming with festive activities and unique experiences, promising to be the go-to destination for an unforgettable winter experience. Lean into the holiday season in December, partake in outdoor winter activities and meet the Bald Eagles of Illinois in January, and indulge in Chicago’s theatre scene and automotive heritage in February.
Travelers flying to Europe on Air Canada can now seamlessly book trains to their onward destinations thanks to the carrier’s new air-to-rail program.
It appears American Express' pilot program of a luxury vacation home rental platform is doing well enough to expand to new destinations and invite more members into the mix.
A few years ago, at a reception at the Polish embassy in Bern, Switzerland, an elderly Jewish man pulled the ambassador aside and relayed an unbelievable story. They were standing on holy ground, the man said, a place where near-secret acts of heroism played out during World War II. Intrigued, the ambassador, Jakob Kumoch, tasked his staff with looking into the man’s claims. Soon, an incredible history emerged.