How October 7 Impacted Tourism in the Middle East

07.10.2024 - 07:27 / skift.com / Matt Berna / Kelly Torrens / Dawit Habtemariam / Andrea Damico

On October 7, it will have been one year since Hamas attacked Israel. Egypt and Jordan, two of the countries neighboring the conflict, are still far from a full tourism recovery from American and European source markets.

“The repeated escalations, polarization around the conflict, and consistent news coverage have made it harder to sell Egypt and Jordan,” said Kelly Torrens, vice president of product for Kensington Tours.

“Now that the high season is starting and we see this volatility, the likelihood of seeing an increase in people feeling confident about visiting, when there are so many other destinations in the world that aren’t in the news cycle and don’t have this level of concern, is low,” said Torrens.

Cruise lines have no plans to include Israel, Egypt, and Jordan in their itineraries anytime soon. Both Norwegian Cruise Line and Carnival have suspended trips to the region.

“Due to the ongoing conflict in the Middle East, we made the difficult decision earlier this year to cancel all our Red Sea sailings across our three brands,” said a Norwegian Cruise spokesperson. “This measure remains in effect through all of 2024 and the majority of 2025, as the safety and well-being of our guests and crew remain our top priority.”

Jordan, which shares a long border with Israel, has been hit the hardest. The number of tourists visiting Jordan in the first eight months of the year has dropped 7% compared to last year, reported the Jordan Times.

Scheduled airline capacity to Jordan for October 2024 was 497,788, down from 540,405, according to Cirium. Hotel occupancy was 48.4% for the period between January and August, down 15.8% from last year, according to CoStar.

2024 has been a “hard year” for Jordan, said Marwan Idris, CEO of Adonis Travel and Tourism, which is based in Jordan.

Intrepid Travel has seen customer interest nosedive since the war. The company experienced a 45.5% drop in customer bookings for Jordan, said Matt Berna, president of Intrepid’s Americas region.

Before the war, Jordan was WeRoad’s top-selling destination, but it is now down 80% compared to before the war, said CEO Andrea D’Amico. A lot of the demand for Jordan has shifted to Morocco.

Egypt is performing better than Jordan. In the first seven months of 2024, Egypt received 8 million international tourist arrivals, an increase from last year, reported Egypt Today. 

The number of scheduled airline seats in October 2024 stood at 2.5 million, which is around the same as last year. Hotel occupancy was 61.1% between January and August, down 3.9% from last year, according to CoStar.

However, the American market remains largely absent. Over 64,000 U.S. citizens visited Egypt between January and August, down 7.8% from last year, according