Hurricane Milton Recovery: The Impact on Hotels in Florida
15.10.2024 - 00:31
/ skift.com
/ Sean Oneill
/ Richard Clarke
While hurricanes bring short-term devastation, they often boost medium-term hotel performance in affected regions. Analysts at investment banks Bernstein, Baird, and Truist expect hurricanes Milton and Helene to impact hotel occupancy and revenue in Florida for months.
“Although no company would want to profit from a tragedy, the truth is that hurricanes are largely positive for hotel groups, as the benefit from rehousing evacuated/displaced residents tends to outweigh the loss of business to affected areas,” said Richard Clarke of Bernstein.
What am I looking at? The performance of hotels and short-term rental sector stocks within the ST200. The index includes companies publicly traded across global markets, including international and regional hotel brands, hotel REITs, hotel management companies, alternative accommodations, and timeshares.
The Skift Travel 200 (ST200) combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number. See more hotels and short-term rental financial sector performance.
Read the full methodology behind the Skift Travel 200.
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