Iceland blows away concerns. Its small population isn't worried about isolation or continuous winter darkness, instead focusing on its glowing passion for music and all things cultural.
Iceland's Volcanic Eruptions Briefly Hit Tourism Boom
09.02.2024 - 13:39 / skift.com / Kelly Torrens / Dawit Habtemariam / G.Adventures
Iceland’s volcanic eruptions have deterred some tourists, according to an analysis of booking patterns released Thursday.
Last week, international searches for trips to Iceland were down 62%, according to travel data analytics firm ForwardKeys. That followed the Svartsengi volcano eruption on January 14.
In December, when the Svartsengi volcano first erupted that year, international arrivals were down 10% from 2019 levels, ForwardKeys said. There was also a drop of 9% in August. From July 10 to August 5, a volcano near mountain Litli-Hrútu erupted.
Despite those dips, Iceland was one of the most popular destinations in Europe last year. The island had over 7 million international tourist night stays in the first 10 months of 2023, up 8% from 2019, according to Eurostat.
Both luxury tour operators Kensington Tours and Jacada Travel told Skift they’ve seen a drop in tourist interest.
“Iceland has been slightly down for enquiries,” said Alex Malcom, founder of Jacada Travel.
“It’s still down,” said Kelly Torrens, vice president of product for Kensington Tours. “People are very nervous about it and it’s very unfortunate.”
A lot of the damage has come from news coverage of the eruptions. Even though the eruptions were confined, some travelers felt they wouldn’t be able to fully enjoy their trips, said Torrens.
“They’re very hesitant to make commitments to travel if they’re not completely sure that the trip is going to run in the way that they imagine and there won’t be closures,” said Torrens.
During the eruptions and seismic activity in December and January, Blue Lagoon, one of Iceland’s most popular tourist attractions, was temporarily closed.
Adventure travelers, however, have not been deterred. The eruption has actually sparked interest in the island. Adventure travel operators G Adventures and WeRoad told Skift demand for Iceland remains strong.
“We are more than doubling our volumes to Iceland compared to last year so it seems our customers are not scared by the eruption,” said WeRoad CEO Andrea D’Amico.
The website maxtravelz.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
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