The domestic air passenger traffic in India during the 2023-24 financial year is estimated to stand at 154 million, according to credit rating agency ICRA. This figure surpasses the pre-Covid figure of 142 million domestic air passengers recorded in the 2019-20 financial year. The agency further stated that domestic air passenger traffic witnessed a 13% increase from last year.
India's Growth in Online Travel: Which Companies Will Lead?
27.03.2024 - 20:51 / skift.com / Saniya Zanpure / Skift Research
In a country known for tradition, India’s travel industry is undergoing a rapid transition. The younger population and a rising use of smartphones is reshaping India’s traditional travel booking landscape.
These forces set the stage for substantial growth in online travel in the coming years.
Skift Research’s latest report, India’s Travel Booking Landscape, offers a 10-chart overview of Indian traveler preferences and the top companies in online travel.
Unlike other markets, where third-party booking platforms dominate, India is unique: There is a roughly balanced market between direct bookings and third-parties.
India has emerged as a pivotal market. As Western travel booking platforms gain traction in India, the third-party online travel landscape has become increasingly diverse and fragmented.
OTAs are poised to play a significant role in India’s growing travel market and tapping into its online travel opportunities.
MakeMyTrip has emerged as India’s leading OTA, capturing 54% of the country’s online travel market. But western companies, such as Booking and Airbnb, have been steadily gaining market share.
As online travel booking becomes the primary method for Indians, it will be interesting to observe whether local, home-grown players retain their dominance or if the space is overtaken by Western players.
Read our India’s Travel Booking Landscape Report for further insights.
India’s travel booking landscape is rapidly shifting online, driven by the younger demographic, rising smartphone penetration, and improving internet connectivity across the country. Currently diverse and fragmented, the online travel landscape, is poised for dynamic growth as local players strive to maintain their dominance and Western OTAs take steps to tap into the emerging opportunity.
The website maxtravelz.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
Top Autors
Popular Topics
skift.com
15.04.2024 / 18:31
Accor’s Sébastien Bazin Bets Big on India's Middle Class
“Ninety percent of the success of hotel companies is linked to two things – demography and emerging middle class,” Accor chairman and CEO Sébastien Bazin said at the recent hospitality conference, HICSA 2024. This is especially true for India, he said, which has accounted for 25% of the emerging middle class in the past 10 years.
skift.com
11.04.2024 / 12:03
MakeMyTrip Introduces Exclusive Mumbai-Bhutan Charter Services - India Report
Online travel agency MakeMyTrip has announced a new exclusive charter service between Mumbai and Bhutan. This service is a part of its holiday packages and the exclusive charter will depart once a week.
skift.com
10.04.2024 / 04:49
Goa Gives Boost to Sports Tourism - India Report
The Goa tourism department has partnered with the organizers of the Ironman 70.3 India race to promote sports tourism. According to Goa tourism director Suneel Anchipaka, the aim of the agreement is to promote Goa as the premier destination for sports tourism.
skift.com
09.04.2024 / 04:13
Agoda to Promote Tourism in Goa Under New Deal - India Report
Online travel platform Agoda has signed an agreement with Goa Tourism to promote the coastal state. The collaboration aims to highlight various experiences that the state can offer to different travelers.
skift.com
05.04.2024 / 15:35
Accor Signs Record Number of Hotels in India in 2023
French hospitality company Accor signed a record 11 hotels in India last year and opened six properties, it said in a statement released on Thursday.
skift.com
04.04.2024 / 15:28
Travel Health Index: Asia Pacific Leads as Growth Stabilizes
The travel industry continued to strengthen in February: The Skift Travel Health Index stood at 107, 7% growth over February 2023.
skift.com
04.04.2024 / 14:35
Air India Marketing Chief Shares Vision for New Loyalty Program
How do you turn a net negative into a positive? That’s the challenge faced by Air India’s Chief Marketing Officer, Sunil Suresh.
skift.com
03.04.2024 / 20:01
Virgin Atlantic Bets Big On India: More Flights and Local Crews
Virgin Atlantic is best known for linking Britain with the United States, but there’s another market that is increasingly important for the carrier.
thepointsguy.com
03.04.2024 / 11:59
Air India Flying Returns program changes are live: Here are your key takeaways
We've previously covered how Air India is refreshing its identity. It started by making a massive aircraft order. Then it rolled out a new aircraft livery for its fleet and started installing refreshed seats on its wide-body aircraft. More recently, Air India continued its makeover with a new website and crew uniforms.
skift.com
03.04.2024 / 10:45
Investment in Indian Hotels Surged in 2023 - India Report
The Indian hospitality industry witnessed investments to the tune of $401 million in 2023, real estate company JLL revealed in a new report. This was nearly four times the transaction volume recorded in 2022.
skift.com
03.04.2024 / 10:45
Air India's New Loyalty Program: Everything You Need To Know
Air India’s ongoing transformation is one of the most closely watched developments in the aviation world – and rightfully so. The recently privatized airline, which serves a country of 1.4 billion people, is playing catch-up with its international peers.