Kenya Offers Incentives to Indian Travel Agents — India Report
06.03.2024 - 13:15
/ skift.com
/ Narendra Modi
/ Bulbul Dhawan
/ Airlines
The Kenya Tourism Board has launched a marketing campaign in India. Under the campaign, the tourism board will provide travel agents with incentives to promote Kenya as a tourism destination to the Indian travelers.
The campaign highlights the importance of India for Kenya’s tourism. John Chirchir, Ag CEO, Kenya Tourism Board, said that India stands as a pivotal market for Kenya in terms of travel and tourism. “We believe that this initiative will significantly contribute to strengthening our foothold in this dynamic landscape,” he added.
Visa-free entry in Kenya: In January 2024, Kenya became a visa-free country for international tourists, including for Indian passport holders. The move aimed to boost the country’s tourism sector, while also streamlining the entry process in the country with a new digital portal. Travelers to Kenya only need to apply and pay for an electronic travel authorization in order to enter the country.
In 2022, Kenya received more than 81,000 tourists from India, an increase of more than 93% over the 2021 figure. India was also the fifth largest source market for the country in 2022. During the first eight months of 2023, Kenya attracted most Indian visitors among all African nations.
Prime Minister Narendra Modi is set to inaugurate the new stretch of the Agra Metro on Wednesday. The new stretch will connect to popular tourist destinations including Taj Mahal and Agra Fort. The rapid transit network in Uttar Pradesh’s Agra will operate trains on the new route between 6 am and 10 pm every day.
The new stretch has been named ‘priority corridor’, and will connect Taj East Gate with Mankameshwar Temple. According to Ministry of Tourism data, Taj Mahal was the most visited ASI monument during the 2022-23 fiscal year. The monument received a domestic footfall of 4.5 million during this period.
The coastal state of Kerala recorded 21.8 million domestic tourists in 2023, setting a new record for its domestic tourist arrivals. This figure was nearly 16% up from the 2022 levels, which stood at nearly 18.9 million tourists.
Notably, 2023 also marked an increase of about 19% over the 2019 pre-Covid levels, Kerala tourism minister P A Mohamed Riyas said. Ernakulam district, where Kochi is located, saw the highest influx of tourists in 2023, followed by Idukki district, in which Munnar is situated. State capital’s district Thiruvananthapuram was the third most visited district in Kerala.
Online travel agency EaseMyTrip has collaborated with Punjab National Bank to launch the PNB EMT co-branded credit card. The card will provide holders with rewards and benefits to travelers on flights, hotels, and holiday packages bookings. The card also allows holders to access domestic and