Elliott Investment Management, an activist fund, has built a nearly $2 billion stake in Southwest Airlines, The Wall Street Journal reported — citing sources.
LATAM Airlines To Promote Peru
21.05.2024 - 18:36 / travelpulse.com / South America / Rich Thomaselli
LATAM Airlines just got into the publicity business.
LATAM has agreed to a deal with the Commission for the Promotion of Peru for Exports and Tourism (PROMPERU) and will use its platform as an international airline to promote Peru in five countries – the United States, Mexico, Spain, Chile and Columbia.
Those aren’t just random choices; the markets accounted for 61 percent of the total international arrivals to Peru in 2023.
The strategic alliance between the two entities will be in effect until June of this year and will begin with digital advertisements. They will highlight seven popular destinations within Peru. In addition, Chile and the U.S., currently the main source countries of international tourists to Peru, will also feature outdoor advertising on screens and digital supports.
LATAM is expected to provide a diversified selection of airfares. LATAM is responsible for 52 percent of sea capacity to Peru.
Chile is the foremost source of international tourists to the country. In 2023, a total of 2,524,658 international tourists arrived, of which 593,773 were Chilean travelers. The U.S. is the second largest source of tourists, with a total of 490,332 American travelers arriving last year. Colombia, Brazil, Spain, and Mexico also constitute the countries with the highest flow of arrivals to Peru.
LATAM is one of the leading carriers in the world to Latin America.
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