How much will hotel companies pay OTAs (online travel agencies) and similar third-party distributors this year? That was the thought-provoking question raised on Thursday by Max Starkov in a LinkedIn post.
26.09.2023 - 14:45 / skift.com
The new Skift Research report, The Luxury Traveler: Survey Findings, delves deep into luxury travel – the preferences, behaviors, and perspectives of affluent travelers.
We structured it in five sections:
1: Understanding Luxury Travel: We look at the significance of travel for the affluent demographic, shedding light on what it truly means to them. And we consider their opinions on sustainability, wellness, adventure tourism, hybrid work, and other factors.
2: Travel Inspiration and Planning: We examine the factors that inspire luxury travelers and the sources they turn to for planning their journeys. Furthermore, we explore their unique planning approaches and uncover the diverse purposes behind their travels, including the emerging trend of blended travel experiences. We investigate their destination choices, travel companions, trip durations, preferred travel products, and their views on travel insurance.
3: Travel and Accommodation Preferences: Here, we explore the modes of transportation chosen by luxury travelers, from commercial flights to private jets. We also examine their accommodation preferences, including hotels, vacation rentals, and cruises, offering insights into their choices and expectations.
4: In-Destination Trends: This section unveils the dynamics of luxury travelers’ spending habits and in-destination preferences. We analyze their travel expenditures, including for airport clearance programs, and provide insights into their in-destination activities and preferences.
5: Luxury Travel Outlook-Next 12 Months: Finally, we look to the future and the upcoming travel plans of luxury travelers. We explore their intended destinations, travel frequency, intentions versus actual bookings, and how their travel budgets may be evolving.
This report serves as a comprehensive guide for businesses, destinations, and industry stakeholders looking to understand and cater to the unique needs and aspirations of luxury travelers in a rapidly changing world of travel.
How much will hotel companies pay OTAs (online travel agencies) and similar third-party distributors this year? That was the thought-provoking question raised on Thursday by Max Starkov in a LinkedIn post.
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According to the popular Noah Kahan song, Stick Season is named for a term that was used by some of the older folks in the town he grew up in to describe this really miserable time of year when it's just kind of gray and cold, and there's no snow yet and the beauty of the foliage is done.
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It's October, which means the leaves are changing, giant skeletons are taking over suburban lawns and people are apple-picking pretty much anywhere an apple grows.