Marriott’s West Coast flagship for W Hotels has a new look

01.10.2024 - 20:39 / thepointsguy.com / Anthony Capuano

It's a new day at one of the most storied W Hotels properties in the brand network.

This week, W Hollywood unveiled the result of a renovation that's meant to bring West Coast flagship status to the lifestyle hotel. The refurbishment is part of a broader overhaul across the W Hotels brand to restore the "wow" factor that critics say — and even Marriott leadership acknowledged — lost its cool vibes in the last decade.

"One of the things I'm maybe most excited about is W, which was one of the brands that maybe I had the least understanding of prior to the Starwood acquisition," Marriott CEO Anthony Capuano told TPG earlier this year. "But the direction and the momentum we have with W is pretty remarkable."

Guests checking into W Hollywood can expect a new look meant to evoke the ambience of a home nestled into the Hollywood Hills (which are visible from many guest rooms and suites at W Hollywood). The Rockwell Group-designed renovation was inspired by the colors of Southern California's natural landscapes while also giving a nod to Hollywood's film and music ties.

"As we unveil the newly reimagined W Hollywood, this moment marks much more than just a transformation — it is a redefinition of our signature, untraditional approach to luxury," George Fleck, senior vice president and global brand leader at W Hotels, said in a statement. "This hotel was tailor-made for the modern traveler who craves authenticity, creativity, and a deep connection to the cultural fabric of Hollywood. We have crafted an experience that not only reflects the vibrant spirit of this iconic destination, but also sets a new standard for what W Hotels represents on a global scale."

Guests entering W Hollywood will find a larger-than-usual Living Room, W's playful, signature take on the hotel lobby. The Living Room at W Hollywood leans into Southern California's iconic outdoor spaces with its gardenlike aesthetic (green velvet seating, a sunken conversation pit and a rounded staircase symbolic of the nearby stepped topography of the Hollywood Hills). The Living Room also features nightly food and cocktail pop-ups via "There, There," a guest experience intended to feel like a dinner party that features local flavors.

The Living Room bar faces a grand fireplace and 35-foot, 3D-printed concrete drapes. But don't let the industrial concrete throw off the serene garden vibes: Behind the bar, guests will find The Garden, a courtyard decked out with trees and vegetation with plenty of seating to unwind in the Hollywood fabulousness and enjoy a bite from an all-day menu. If this is the vibe of the Hollywood Hills, you might start checking out Zillow listings for nearby homes during mealtime at The Garden.

W Hollywood's 319 renovated guest