Mexico's Top Trending Destinations for 2024

29.12.2023 - 03:25 / travelpulse.com

It’s no surprise that Mexico continues to be one of the top-selling international destinations for U.S. travelers. It’s one of the top 10 most-visited countries in the world, according to the World Tourism Organization, and the U.S. accounts for a majority of its international arrivals.

Continued growth is likely for 2024, but what’s especially interesting is that travelers are seeking out a wider variety of experiences when they visit Mexico. And that will help push several smaller tourism destinations to the forefront.

According to a travel advisor survey by American Marketing Group, which owns TRAVELSAVERS, NEST and Affluent Traveler Collection, all-inclusive travel is the top trend for the new year, while multigenerational travel ranks as the third most popular trend. Emerging trends include bucket-list trips, personal experiences, off-the-beaten-path travel and authentic travel. All of this bodes well for Mexico, which offers experiences and destinations that fit with all of those trends.

Here are some of the hottest destinations both large and small in Mexico for 2024.

One of Mexico’s smallest states, Aguascalientes has begun a major push to increase its profile on the tourism scene and is already gaining greater attention for its major events — including the Feria San Marcos (San Marcos Fair), which will bring big-name entertainment to the capital city of Aguascalientes in April 2024.

Feria de San Marcos in Aguascalientes. (Photo Credit: Tourism Ministry of Mexico, Sectur)

There's also the Festival de las Calaveras (Skull Festival), a November event that ties in with the Day of the Dead and celebrates the heritage of Jose Gaudalupe Posada, the printmaker and lithographer who first created the iconic Catrina (an elegantly dressed female skeleton character that has become a symbol of the Day of the Dead).

Los Cabos is a favorite for nature lovers and luxury seekers. And it’s bound to attract more vacationers interested in wellness, as well, as the Los Cabos Tourism Board positions the destination as the ideal place to stay healthy.

In September, for example, the organization named the destination’s first-ever brand ambassador: Diana Flores, the captain and quarterback of Mexico’s World Champion Women’s National Flag Football Team, part of a strategy to promote the region’s many healthful vacation offerings.

In addition, several new luxury resorts are opening in Los Cabos, including the St. Regis Los Cabos, Four Seasons Cabo del Sol, Park Hyatt Los Cabos, Grand Velas Boutique Los Cabos, as well as SOHO HOUSE Beach Club and Amanvari (in 2025).

These two adjacent states attract visitors with their blend of natural beauty, cultural richness and an impressive array of hotels. In 2023, Jalisco — which is home