One Day: How a Netflix series has boosted bookings on the Greek island of Paros

03.03.2024 - 00:51 / euronews.com / Portia Jones

Located in the heart of the Aegean Sea, the picturesque island of Paros has recently captured the hearts of travellers worldwide, thanks to its starring role in the smash hit Netflix drama One Day.

This lesser-known Greek destination, often overshadowed by its more famous neighbours, has witnessed a remarkable surge in interest. Airbnb bookings have soared by 32 per cent following the hit show's release.

The bittersweet love story follows the lives of Emma Morley and Dexter Mayhew (played by Ambika Mod and Leo Woodall), who meet on 15 July 1988, the day of their graduation from the University of Edinburgh.

Drawing on the source material novel, the Netflix show focuses on their intertwined lives by revisiting the same date, 15 July every year, for the next 20 years.

One Day spans the years of Em and Dex's relationship and the many places they travel to, including Paros, both together and apart.

In episode four, Emma and Dexter go on a drama-filled holiday to Paros – a charming Greek island in the heart of the Cyclades archipelago in the Aegean Sea.

Paros is also home to picturesque villages packed with Cycladic charm where viewers can catch a glimpse of Parikia, the island's capital and main port, featured in the show. It has pretty, whitewashed buildings adorned with colourful bougainvillaea, narrow cobblestone streets, and a lively waterfront promenade lined with tavernas and cafes.

The series also filmed on the island's beaches and at the Naoussa Harbour.

"One Day has brought one of the world's most quietly romantic Greek islands, Paros, to the attention of viewers," Amanda Cupples, Airbnb general manager for the UK and Northern Europe, told Gloucestershire Live.

"With the hit series currently on everybody's lips," said Cupples, "you can bring your wanderlust to life with a stay in one of these amazing listings on Airbnb.

“Mirroring the experiences of characters Emma and Dexter, guests can embark on their own One Day-inspired adventure, crafting cherished memories that will endure for a lifetime."

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With the help of Airbnb, travellers can immerse themselves in the magic of One Day by choosing from a curated selection of accommodation that captures the essence of Paros.

Picture-perfect garden maisonettes and Cycladic apartments offer a glimpse into the idyllic lifestyle portrayed in the series, allowing set-jetting travellers to create cherished memories reminiscent of Emma and Dexter's adventures.

One Day isn’t the only TV show fuelling a drive towards destinations with iconic film locations; it’s a growing trend with positive and negative outcomes.

In recent years, a new trend has emerged in travel: set-jetting. Derived from the term "jet-setting," set-jetting