Sabre Leadership Discusses What’s New, What Travel Advisors Need to Know

04.06.2024 - 16:25 / travelpulse.com / North America / Eric Bowman

Sabre logo (Photo Credit: Sabre)

Sabre provides a technology marketplace for the travel ecosystem, bringing together suppliers across the industry with travel agencies.

The company signed a 10-year exclusive partnership with Google to bring all of the shopping capabilities that a travel agency would experience in the Google Cloud environment.

Travel technology continues to evolve coming out of the pandemic. Sabre’s new initiatives reflect this, bringing tools to help travel advisors grow their business says Todd Arthur, Managing Director of North America Agency, Americas Delivery & Global Corporate Solutions for Sabre Travel Solutions.

“That is what Sabre brings in our partnership with Google, bringing efficiency tools that help agencies kind of retail distribute and do the fulfillment part of travel,” Arthur said in a recent interview with TravelPulse at the 2024 Travel Advisor Conference. “It’s a really complete end to end piece.”

Todd Arthur, Managing Director North America Agency, Americas Delivery & Global Corporate Solutions for Sabre Travel Solutions (Photo Credit: Sabre)

Chinmai Sharma, Global Head of Lodging, Ground & Sea for Sabre Travel Solutions, echoed those sentiments as well.

“The business is growing well,” Sharma said. “The hotel business especially has been growing in double digits for the past many months. Internally, we've been working on a bunch of initiatives, working with all our supply partners to make sure all our APIs are up to date so that we get the best content, which we can provide to our travel advisors. On the travel agency side, we continue to enhance our APIs and our platform capabilities. One of the interesting things that we've been working on for the last couple of years falls in what we call the lodging AI category, and that's with our partnership with Google. We work on a lot of tools with them, and essentially they help us improve the workflow of the travel advisors and help them improve the hotel attach rate and you know, do more e-commerce onto the platform. So, most of our key initiatives are either on securing better content and upgrading our APIs or fine-tuning our retailing capabilities with the agency partners."

Chinmai Sharma Global Head – Lodging, Ground & Sea Sabre Travel Solutions (Photo Credit: Sabre)

“One of the things that we've just launched is Sabre Mosaic, and this is for our airline partners to be able to retail in a modern efficient way,” Arthur said. “It’s best in class technology that is allowing our airline partners to provide an offer and order and the fulfillment piece through Sabre Mosaic. So, we’re really excited that was launched.”

Sabre Mosaic is powered by Google’s industry-leading AI capabilities.

“Defining and building the next generation of