SITA dosembarks into maritime sector by launching SmartSea

29.05.2024 - 12:57 / traveldailynews.com / Theodore Koumelis / David Lavorel

SITA launches SmartSea, partnering with Columbia Shipmanagement to introduce advanced aviation technology to the maritime industry, enhancing efficiency and sustainability.

GENEVA – SITA, global leader in technology for the air transport industry, launches SmartSea through an initial agreement with Columbia Shipmanagement (CSM), a world-class ship manager and maritime service provider. SmartSea is the industry’s first company with the power to reshape the maritime sector by facilitating access to the same advanced technology that has already transformed the air transport industry. At the same time, CSM becomes the first SmartSea client to exponentially upscale its operations through this cutting-edge technology.

With this strategic step, SITA is embedding its transformative footprint into the maritime industry, breaking boundaries and simplifying processes for more efficient and profitable operations across the entire value chain.

With 75 years of experience, SITA serves 95% of international destinations in the air travel industry, and over 2,500 airlines, airports, ground handlers and governments all working closely with the company. More than 70 governments and all G20 nations trust SITA solutions, and 85% of international air passengers globally benefit from SITA digital border solutions. SITA’s undeniable role in transforming the air industry and shaping it into what it is now is the strongest proof of the value SITA can provide to the maritime sector.

SITA’s expansion into maritime is clear evidence of its ambition and capacity to boost digital innovation in a sector that, facing similar challenges, can be greatly enhanced by solutions for the air transport industry, estimated to be 10-15 years ahead in terms of technology adoption. Both the maritime and aviation sectors operate in a complex and highly regulated ecosystem globally, are capital intensive, and heavily reliant on data and communication while also facing very similar sustainability requirements. Moreover, ports and ship terminals experience the same challenges and opportunities; vessels require turnaround and maintenance, the same as aircraft, and both need to manage crew, passengers, baggage and freight efficiently and with constrained budgets.

“SITA is taking a bold step into the maritime sector, where our longstanding leadership in aviation can serve to overcome economic and capacity challenges, enhance security and unlock new revenue streams for companies across the industry,” said David Lavorel, SITA CEO. “The global maritime industry plays a vital role in fostering economic growth, human development and global connectivity. By facilitating international trade, creating jobs and driving technological innovation, the industry