The Enduring Power of Partnerships

10.11.2023 - 14:25 / breakingtravelnews.com

Through collaboration, the value of a win-win creates strong commitment towards maximizing each party’s opportunities and success. Beyond a legal contract, the best partnerships strengthen common goals through shared desires and a mission. At Trip.com Group, the philosophy is firmly believed that to go far, they must go together. This philosophy forms the cornerstone of Trip.com Group’s journey as they strive ‘To pursue the perfect trip for a better world.’
Standing strong with partners, the mantra has been ‘Customers first; Partners second; Ourselves third.’ In times of uncertainty, leaders need to lead and inspire with confidence. Partners would recall that Trip.com Group took immediate action from the onset of the pandemic through various initiatives, including supporting partners with 10 billion RMB in loans, 5 billion RMB for advance payments, and 2 billion RMB for disaster relief funds, among others.

Consumer confidence was hit hard by the crisis amid uncertainties at that point in time. Apart from support schemes, Trip.com Group initiated many campaigns to boost confidence, including the launch of the BOSS Live series of livestream sessions. They also launched the Travel On initiative to provide vital support to partners and rolled out a series of tailored travel products and services to enable and inspire travel. Through these efforts and collaborations with partners from around the world, the global travel industry gradually recovered.

Today, travel has resumed, and travelers are venturing and exploring the world again.

The COVID-19 pandemic has demonstrated the importance of partnerships, and it is imperative that industry players strengthen collaborations to meet the changing requirements of travelers as well as emerging challenges.

In the realm of technological advancements, customers and partners are at the heart of everything Trip.com Group does. They have been investing in technology and innovation to enhance user experience while promoting partners’ offerings to their targeted consumers, including high-spending tourists, eco-conscious travelers, among others.

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Take, for instance, the launch of a series of AI-enhanced curated lists, including “Trip.Trends,” “Trip.Best,” and “Trip.Deals.” These lists cater to users’ diverse needs and preferences by capturing real-time information on the latest travel trends, prices, and top-ranked hotels, flights, and attractions. For example, “Trip.Best” enables global travelers to select the best experiences a destination has to offer, including flights, hotels, and attractions, as well as lifestyle choices such as restaurants, nightlife, and shows. The list is curated by examining various travel products on Trip.com and scoring them based