London is in its global hotel brand era: In the last year, it’s added a Raffles, a Peninsula and a second Mandarin Oriental; a Waldorf Astoria, a St. Regis and a Six Senses are on their way. This new guard is taking over historical icons and throwing up gleaming towers, and it’s upping the ante on amenities, too. A posh afternoon tea is no longer enough, it seems; now, five-stars come with signature scents, subterranean spas, museum-worthy art and long-stay residences. Rooftop bars, a rarity here a decade ago, are now seemingly obligatory (Bar 33 at the Emory wins for views, with everything from Big Ben to Battersea Power Station in its sights). But there’s still room for the occasional independent hotel, like the Broadwick, a maximalist love letter to the owner Noel Hayden’s hotelier parents and the creative Soho of the ’90s in which he came of age. “It’s a bit of a sensory overload,” Hayden says. Naturally, there’s a rooftop bar there, too.