Singapore Airlines on Tuesday posted a record half-year profit reflecting strong travel demand as passenger traffic to the northern part of Asia rebounded after countries fully reopened post the Covid pandemic.
24.10.2023 - 20:17 / travelpulse.com / queen Mary / TravelPulse Staff / Donald Wood
WHY IT RATES: Many people in the travel and tourism industry have been impacted by Morris Silver’s expertise.—Donald Wood, Breaking News Senior Writer.
A pioneer in public relations for the travel and tourism industry, Morris Silver was professionally regarded as a trusted advisor to C-Suite executives and heads of state as the hospitality industry took off in the 1970s. He is also credited as a mentor to an impressive number of people starting their careers in public relations as they learned his belief system of hard work, persistence and commitment to meaningful return on client investment. Throughout his career, Morris was a popular member of client executive committees as a quick-thinking strategist with straight forward solutions.
Following a journalism stint at the Newark News, Silver opened Morris Silver Public Relations in Manhattan representing entrepreneurs and consumer product manufacturers. On a trip to The Bahamas, he was struck by the investment being made in the island nation to attract an increasing American travel market. Realizing the global implications of tourism, he soon refocused his general interest firm to a travel specialist agency, M. Silver Associates. His wife Virginia Sheridan, a marketing communications consultant, joined Morris to co-build a powerhouse agency for four decades leading up to its acquisition in 2013 as the now global marketing and communications agency FINN Partners’ first acquisition. Morris and Virginia became Managing Partners at FINN up to his retirement in 2019 with Virginia continuing at the agency.
The agency quickly grew, mostly by referrals, to represent leading brands in hotel and resort development, domestic and global aviation, a then fledging cruise industry and, an agency client hallmark, domestic and international destinations. All were convinced by Morris that PR was the equal of advertising in brand building and business success.
Notable agency campaigns included restoring Panama’s tourism image following the ouster of dictator Manual Noriega, beginning the creation of Costa Rica’s eco reputation through a “Trees for Tourism” campaign, launching the mega-resort Atlantis that was credited with the revitalization of Nassau Paradise Island in The Bahamas and the debut of the Queen Mary 2 (QM2), the first-ocean liner built at that time in 45 years that media quickly clamed as stimulating the rebirth of the cruise industry. Emirates Airlines hired the agency to support its entry into the United States following 9/11, leading to the opening of gateways across the country and the introduction of the carrier’s famed Airbus A380 that firmly established the airline as a luxury leader in aviation.
Morris Silver and his wife, Virginia M. Sheridan.
Singapore Airlines on Tuesday posted a record half-year profit reflecting strong travel demand as passenger traffic to the northern part of Asia rebounded after countries fully reopened post the Covid pandemic.
MSC Cruises has revealed a new and expanded Young and Teen Program across its entire fleet, accompanied by a new MSC Cruises’ original teen music video dedicated to Ocean Cay MSC Marine Reserve.
Demand and confidence in travel continue to reach pre-pandemic levels, and the industry took another significant step forward on Thursday night with the 2023 edition of the Travvy Awards.
Star Clippers is taking bookings on sailings through November 2025. The company’s fleet of three tall ships sail year-round, with itineraries in the Caribbean, Mediterranean, and Central America—as well as Atlantic crossings.
United Airlines announced the launch of its international winter schedule with 50 additional daily flights compared to last winter.
Uber Technologies forecast fourth-quarter gross bookings and adjusted core profit above market expectations on Tuesday, betting that the holiday season would boost demand for its ride-hailing and food-delivery services.
Andalusia Tourism launched a campaign on Wednesday warning tourists they’ll fall in love with Spain’s Andalusia region.
United Airlines Chief Commercial Officer Andrew Nocella does not think the international travel boom has run its course. Far from it.
The roof is raised, albeit temporarily, on a major loyalty partnership between Caesars and Wyndham across the U.S.
The U.S. can’t effectively compete for tourists if there isn’t energy at the federal level toward tackling issues like excessive visa wait times, upgrading outdated airports and staffing the TSA and FAA.
Preferred Rewards, in operation since 2014, is the loyalty program for Bank of America’s top customers. It recognizes those that have at least $20,000 in a Bank of America or Merrill account across their deposit accounts, investments, credit cards, mortgage and auto loans. Its first iteration delivered benefits that mostly centered around financial perks for the program’s nearly 11 million members. This year, the program is rolling out an entirely new roster of rewards in the form of luxury experiences and lifestyle benefits for the top-tier Diamond and Diamond Honors members.
We recently visited Maui in the aftermath of the devastating August wildfires in nearby Lahaina town, which was destroyed. The Ritz-Carlton, in the posh resort area of Kapalua, was untouched, thankfully, and had just re-opened on our visit in mid-October. You very well may want to put the resort on your radar screen, especially with the holiday season fast approaching. For sure, it will welcome you with the famous aloha spirit that the AAA Five-Diamond Ritz-Carlton Maui, Kapalua is famous for. And wouldn’t you love to see Santa on his surfboard?