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Trip.com Group’s latest ESG report: 16 million choose sustainable travel options
26.12.2023 - 11:19 / breakingtravelnews.com
Trip.com Group released its annual Environmental, Social and Governance (ESG) report for the fourth consecutive year, highlighting its sustainability practices across the business.
ey findings in the report reveal the preference for low-carbon products across Trip.com Group. In the past year, more than 16 million Trip.com Group customers opted for low-carbon travel options.
Trip.com Group has also shown its commitment to environmental protection by launching its low-carbon hotel standard initiative in 2023, an industry framework that works with hotel partners to improve accommodation sustainability and environmental protection. The initiative has been showing promising results, with over 1,500 partners being shortlisted as low-carbon hotels.
Besides environmentally-friendly measures, Trip.com Group also adopts a holistic approach to promoting sustainable development of the travel industry. “The ESG strategies of Trip.com Group are developed on the premise of ensuring the quality of customer service, aiming at promoting the sustainable development of our industry via environmentally-friendly, family-friendly, community-friendly and stakeholder-friendly guidelines,” said James Liang, Co-founder and Chairman of Trip.com Group.
To support and drive growth in its communities, Trip.com Group continues to invest in its rural revitalisation strategy, which aims at supporting tourism through building high-end accommodation and training tourism professionals to stimulate economic growth and development. Its Trip.com Group Country Retreats have increased from 8 to 27, rapidly growing by 237%.
After the completion of each Country Retreat, around 40 new B&Bs have opened in the surrounding area, driving the total revenue of B&Bs to increase by 122% year-on-year. The annual per-capita income of the locals associated with Country Retreats has grown by more than RMB 40,000. More local residents are also able to start businesses and find employment closer to home, leading to a higher quality of life.
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Trip.com Group is also committed to family-friendly initiatives, prioritising maintaining a gender-inclusive and diverse workplace. Today, female employees represent more than 60% of all staff, far exceeding the average of 43% established by the latest Bloomberg Gender Equality Index (GEI). Over 33% of management staff are female, higher than the average of 20% for Internet companies.
On the front of work-life balance, Trip.com Group is also the first company in the Chinese mainland to launch a “Hybrid Work Initiative”. Two-thirds of its employees have so far enjoyed the benefit of working from home.
Trip.com Group is also working with nine travel industry partners to provide more job opportunities for women
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