The African Travel and Tourism Association introduces the ATTA for Action Awards to honor organizations excelling in sustainable and impactful tourism practices across Africa.
UN Tourism launches digital self-assessment tool for rural destinations
22.05.2024 - 11:53 / traveldailynews.com / Zurab Pololikashvili / Theodore Koumelis
UN Tourism has launched STAR, a digital tool enabling rural destinations to evaluate and enhance their tourism policies. This tool provides local authorities with customized recommendations, facilitating sustainable and inclusive growth in rural tourism sectors.
UN Tourism has unveiled its pioneering digital self-assessment tool designed to progress tourism development in rural areas. The UN Tourism Self-assessment Tool to Assist Rural Destinations, STAR, allows local public authorities in rural destinations to self-evaluate and measure their level of tourism development. It also provides tailored recommendations, benchmarking different destinations and generating valuable data and insights for Member States to enhance sustainable and inclusive tourism policies.
Zurab Pololikashvili, Secretary-General of UN Tourism, says: “The UN Tourism Self-assessment Tool is a game-changer for rural destinations. It empowers local authorities with a tool that allows them to self-evaluate their policies and actions, providing actionable insights fostering sustainable tourism development, and contributing to the overall growth of rural communities.”
The tool is available for all rural destinations in UN Tourism Member States. It is open to local authorities interested in measuring their tourism development and getting a tailored recommendation guide to implement a sustainable, inclusive, and smart tourism model for their destinations. The key features of STAR include:
STAR is part of the work of Tourism for Rural Development by UN Tourism. The Programme envisions tourism as a driver of rural development and well-being, valuing and safeguarding rural villages, landscapes, knowledge systems, and cultural diversity. It aligns with the Sustainable Development Goals (SDGs) by promoting innovative and transformative approaches to tourism development in rural destinations.
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