Uttar Pradesh Amps Up Adventure Tourism Efforts to Raise Footfall

Queenstown, New Zealand, is known for many things. To start, it’s one of the world’s foremost adventure capitals, famous for both alpine recreation and adrenaline thrills. It’s also an excellent place to relax, from its delicious restaurants and rejuvenating wellness centers to the Central Otago wine region located beyond the downtown core. In a place as naturally blessed as Queenstown, it’s hard to pick a bad accommodation — as long as you have access to windows, you’re bound to fall in love with the lakeside, mountain-ringed town. But many of the Airbnbs in Queenstown go above and beyond, whether located in woodsy surrounds, scenic suburbs, or within walking distance of the main drag. Here are nine of the finest Queenstown Airbnbs.

Centered on the pivotal theme “Transforming Demand Trends to Reshape the Future of Intra-Africa Travel,” the 2023 ATLF & Awards is poised to offer unparalleled networking corridors, growth-centric business prospects, and cutting-edge educational modules.

Sometimes you have to travel far to understand what you’ve left behind. Fifteen years ago, on a granite slab in the Rockies, a local climbing guide turned to me and said, “Ever heard of a place called Anglesey?”

In addition to booming tourism numbers worldwide, travelers this summer have experienced scorching temperatures. That blistering heat has made travel difficult and could potentially create chronic health problems.

“No dining car,” says Vasil, vaping through a cloud that smells of strawberries. A paralegal from Plovdiv, he’s been eavesdropping on my chat with the barman at One More Bar, in Sofia, about the sleeper service to Istanbul, the last leg of a journey that had begun several days earlier at London’s St Pancras station. My shoulders drop: the dining car is the beating heart of a night train. It’s where strangers become friends, food tells a story and the air is thick with soupy aromas and laughter. 

Adventure travel specialist G Adventures has made a “significant financial investment” in Reforest, a digital platform that connects travelers with local communities that are restoring their ecosystems using reforestation.

Skift kept an eye through much of 2022 on which travel tech startups raised money, documented in this weekly startup funding roundup. 

Saudi Arabia’s increasing focus in the tourism sector and the shift to leisure travel has brought Seera Group from the red to report the company’s first post-pandemic operating profit of $8 million in the third quarter.

Tourism businesses that talk about how sustainable they are won’t win points with Generation Z travelers. In fact, they run the risk of pushing them away, said Etienne Matichard, director of sales at Ennismore, a collective of 14 brands owned by Accor, during a panel this week at ITB Berlin titled “GenZ and the Transformation of Travel.”

India will boost Ayush treatment — indigenous medicine and associated treatment techniques — through health tourism, informed Ayush minister Sarbananda Sonowal. Set up in 2014, the Ayush ministry is responsible for developing education, research and propagation of traditional medicine systems in India. The government has been making efforts to boost traditional medicines for international tourists visiting India for treatments under Ayush methods — ayurveda, yoga, naturopathy, unani, siddha and homeopathy, among others. Earlier this year, the Ayush ministry had signed a memorandum of understanding with the tourism ministry’s India Tourism Development Corporation (ITDC) to work together for the promotion of medical value travel (MVT) in Ayurveda and other traditional systems of medicine. The Indian medical value travel market size is valued at $5–6 billion and is expected to grow to $13 billion by 2026. With 5,00,000 international patients annually, India is poised for a giant leap in medical tourism on the back of soaring cost of treatment in the West and the Russia-Ukraine war driving more patients for medical care to the country. In addition, the government’s initiatives under the ‘Heal in India’ scheme — of accrediting Ayush centers and launching Ayush e-visa — is also expected to fuel medical tourism.

A debate over market access was rekindled at an aviation event in India as foreign carriers seeking additional capacity to serve more routes in India feared the Tata Group-owned Air India’s rebirth and record order of 470 jets might capture most of the market. Dubai’s Emirates, Turkish Airlines and Kuwaiti carrier Jazeera Airways have all called for sharp increases in air traffic rights to and from India to meet demand. Vietnam and Indonesia also want more flights, an Indian official said. However, speaking to Reuters India’s civil aviation minister Jyotiraditya Scindia said the country has no plans to increase air traffic rights for the United Arab Emirates. He instead urged domestic carriers to fly long haul and help establish new hubs. “We are going to see an explosion of air traffic in India in the years to come,” he said, adding he wanted domestic carriers to focus on international expansion. “We are not getting enough share from this market,” Turkish Airlines Chief Executive Bilal Eksi said. Dubai has requested an extra 50,000 seats a week on India routes while Kuwait’s Jazeera Airways said the current weekly allowance of 12,000 was inadequate and asked for the cap to be raised to 28,000 seats.  

Aiming to be a top adventure tourism destination, the Indian tourism minister recently spoke about focusing on infrastructure development to boost this segment. However, India would need more than just infrastructure development. Quality standards, regulation and oversight would be needed for India to become a leading adventure tourism destination. Most guides, operators and instructors in the country fail to meet basic safety requirements as there are over 5,000 unregistered adventure tour operators in the country, said Vaibhav Kala, founder of New Delhi-based Aquaterra Adventures, told Skift. Highly specialized activities are operated by non-specialized operators due to lack of guidelines and limited skilling facilities. “We need a uniform nationwide regulatory system with ease of registration, training institutes and licensed guides to offer quality and safe experiences to tourists from around the world,” said Kala. Tourism in India lacks legislative backing and is therefore, a state subject. The Centre doesn’t have a mandate to enforce approved regulations and guidelines on the states. States like Uttarakhand, Himachal Pradesh and West Bengal have all been working on adventure tourism standards and guidelines — but in total isolation. Pradeep Murthy, director of Kerala-based MuddyBoots Vacations, highlighted to Skift how several unregulated adventure bucket shops which provide low-quality equipment severely impact safety. “Many operators use plastic helmets for bungee jumping and white water rafting which are otherwise used for scaffolding work in construction,” he said. It’s important that consumers understand and find out if the right adventure equipment is being used — which should ideally be tested in proper laboratories and certified to international standards. “Operators would be forced to adopt regulatory practices only if customers start demanding for licensed operators. The government should therefore, look at educating consumers on a mass level,” added Murthy. India also needs to have a proper mechanism for evacuation and rescue so that tourists are airlifted to safety.