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Virgin Atlantic turned its nicest business seats into a 'Retreat Suite' — see inside
31.07.2024 - 17:31 / insider.com
English airline Virgin Atlantic Airways revealed the final part of its $17-billion fleet transformation at the Farnborough Airshow in July with an order for seven new Airbus A330-900neos.
CEO Shai Weiss told journalists that the more fuel efficient planes would replace company's aging A330-300s. By 2028, Virgin's transformed fleet would consist of 45 planes boasting an average age of just 6.4 years, consisting of 19 A330neos, 12 A350-1000s, and 14 Boeing 787-9
Beyond Virgin's outlined goals of having the "youngest and cleanest" fleet across the Atlantic, its A330neos boast a unique product at the front of its Upper-Class cabin: The "Retreat Suite."
The oversize seat represents a growing trend on long-haul aircraft. Think of it as "business class plus." JetBlue Airways' has its Mint Studio and there's Lufthansa's Allergris Suite, too. The strategy allows airlines to boost their premium portfolios in a highly competitive market while raking in more revenue from the upcharged seats.
For Virgin, it's easy to see the benefits of the Retreat Suite for parties traveling together. However, there are a few things people — especially solo passengers — may want to consider before spending the $385 to upgrade.
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