Victoria Craparotta and Flavio Fabiani had a decision to make.
I flew on a new all-business-class airline from Italy to the Maldives. It's worth splurging for, even with the odd fuel stop.
06.08.2024 - 16:02 / insider.com
I wouldn't be surprised if you've never heard of the airline Beond.
The Maldives-based carrier launched in November and has one single plane flying to the nation's capital, Male, from cities like Zurich and Riyadh, Saudi Arabia.
But what makes the new airline a head-turner is that its Airbus narrowbody plane is in an all-business class configuration — no economy. Beond calls it "premium leisure" flying.
Airlines like British Airways and Singapore Airlines have tried and failed to operate these premium-only planes. Newcomer BermudAir launched in August 2023 with similar intentions, but that plan has also since been tabled.
The all-business class strategy doesn't always work, as it is largely inadaptable to fluctuating demand and comes with high costs, network restrictions, and fierce competition.
Doubts from industry watchers aside, I found Beond to be a comfortable ride with splurging on.
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