Carlson’s latest promotion may appeal to points-seekers or to those aspiring to elite status. But it’s one or the other, not both.
Offer Details
Between November 1 and December 31, 2016, Club Carlson members can choose to earn one of two available bonuses for stays at participating Carlson Rezidor hotels:
Double points Double elite-qualifying nights
Bonuses may be earned for a maximum of 20 qualifying nights.
Related:Hyatt’s Gold Passport Program to Be Overhauled
Registration is required.
Deal or No Deal
Double points are at the ho-hum end of the promotion spectrum. For Carlson loyalists, that’s probably enough to keep them in the fold. Brand agnostics, however, may find a better return on their travel dollar elsewhere.
Elite status in Club Carlson is earned after 15, 35, or 75 nights, for Silver, Gold, or Concierge levels respectively. The value of the double elite nights will depend on your proximity to one of those qualification requirements. If you’re within striking distance, the extra nights could be a difference-maker. Otherwise, they’re moot.
(If Club Carlson elite perks are a priority, and you’re not likely to qualify on the basis of nights or stays, the Club Carlson Rewards Visa card ($50 annual fee) comes bundled with automatic Silver status, as well as an additional six bonus points per $1 of hotel spend. And for a $75 annual fee, the Club Carlson Premier Rewards Visa card includes Gold status, and a 10-point bonus for every $1 spent.)
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After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.
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To the list of hotels that offer discounted rates to members of their loyalty programs—Starwood, Hilton, Hyatt, Marriott, InterContinental, Choice—can now be added the Carlson Rezidor Hotel Group (Quorvus Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn, Country Inns & Suites).
While the Marriott acquisition of Starwood closed in September, the two companies’ integration is far from complete. In particular, Marriott Rewards and Starwood Preferred Guest continue to operate independently, although members may now link their accounts, transfer points, and have their status matched.
Starwood’s systemwide “Triple Up” bonus-points offer ends on July 31, and to date there’s been no word of a successor campaign for late summer and early fall stays.
Likely in response to JetBlue’s systemwide double-points promotion, in effect through February 29, Virgin America is also offering double points, but only on select routes.
It’s a basic premise of savvy loyalty-program participation that the best return-on-investment is to be had by redeeming points for the program host’s own services. Airline miles are best redeemed for flights, and hotel points are best redeemed for free room nights. Sure, all major programs offer alternative award opportunities—consumer electronics, clothing, event tickets, and on and on—but when you do the math, it inevitably turns out that such options offer very poor value.
With almost 1,400 hotels in operation or under development, the Carlson Rezidor Hotel Group isn’t the largest of the hotel chains. But with six brands in more than 100 countries, it’s big enough to accommodate the needs of most travelers. That makes its Club Carlson loyalty program a contender.
InterContinental Hotel Group’s next points promotion, Share Forever, begins next month and features bonuses for both the member’s own IHG Rewards account and to share with other program members.
Through October 31, members of the Club Carlson program can earn bonus points for stays at Quorvus Collection, Radisson Blu, Radisson, Radisson Red, Park Plaza, Park Inn, and Country Inns & Suites hotels as follows: