Alva Vanderbilt's 39th birthday present from her husband was a 140,000-square-foot summer "cottage" on the shores of Newport, Rhode Island.
16.08.2024 - 10:51 / skift.com / Rashaad Jorden / Pranavi Agarwal / Seth Borko / Skift Research
Good morning from Skift. It’s Friday, August 16, 2024, and here’s what you need to know about the business of travel today.
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The Skift Research team on Thursday unveiled its State of Travel 2024 report, a 400-page document with over 350 slides on industry performance and consumer and business trends in travel.
The State of Travel 2024 is strong, reports head of research Seth Borko. Travel businesses are growing with healthy margins. The report contains information on, among other topics, the state of international travel after the pandemic. It contains detailed tourism figures for each major global region. In addition, the report examines some short-term issues, such as the likelihood of moderate growth in 2024 and beyond.
Next, Booking Holdings and Expedia spent an enormous amount on marketing last year — nearly $13 billion combined. But there are key differences in how they spend, writes Senior Research Analyst Pranavi Agarwal.
As a share of expenses, Agarwal notes Expedia spent more on marketing last year than it did in 2019 while Booking spent less. Expedia also needed to spend more than Booking to drive bookings. Expedia spent nearly 6% of its gross bookings on marketing in 2023 while Booking spent 4.5%.
Skift Research’s analysis shows Booking has a higher return on ad spend from Google’s sponsored listings than Expedia in every region.
Finally, Nashville has long been known as a popular destination for country music fans. But tourism officials in Tennessee’s capital are looking to branch out and attract mega events, writes Global Tourism Reporter Dawit Habtemariam.
Deana Ivey, CEO of the Nashville Convention & Visitors Corp., said it is a key objective for the city. Nashville has its sights set on hosting the Super Bowl and Wrestle Mania, among other events. The city has already hosted the NASCAR Ally 400.
Ivey said another priority is attracting more international visitors. She acknowledged Nashville needs nonstop flights from its largest overseas markets to help boost visitor numbers.
Alva Vanderbilt's 39th birthday present from her husband was a 140,000-square-foot summer "cottage" on the shores of Newport, Rhode Island.
The thing about Hawaii cruises is that there’s no bad time of year to take one. Thanks to its year-round sunshine and warm weather, Hawaii will be there for you whenever you’re ready to set sail.
Exciting news, Carnival Cruise Line fans: A visit to a massively revamped private island is in your future.
I'd never cruised before — but when 12 of my friends from high school hatched a plan to celebrate our 60th birthdays on a four-night Royal Caribbean cruise, I immediately said yes.
Good morning from Skift. It’s Friday, August 23, 2024, and now, here’s what you need to know about the business of travel today.
Between Sri Lanka’s eight UNESCO world heritage sites, its thriving wildlife, and pristine white sand beaches, the “Pearl of the Indian Ocean” has enough glimmer for everyone—and now, visiting the South Asia island nation, located off the coast of India, is about to get easier (and cheaper) for travelers from 35 countries.
The rapidly brightening sky was painted with swaths of orange, pink, and yellow. The early-morning light revealed a city that seemed to be little more than a patchwork of haphazardly planned mid-rise buildings in varying states of repair, punctuated with sprawling bushes, trees quivering in the morning breeze, and lawns sloping toward the nearby sea. The nocturnal beep-beep of tree frogs gave way to the insistent chirp of morning birds that rose from the trees to swoop across the sky like animated chevrons. As I watched the Senegalese sunrise on my first day in Africa, I was vibrating with anticipation. Dakar was waking up, and I was here to witness it.
In a move it describes as shifting from “inspiration to action,” Asian experiences platform Klook has teamed up with TikTok to enable users in seven Southeast Asian markets and Japan to book travel experiences directly through the app.
Southwest Airlines has unveiled its latest set of airfare deals with one-way tickets starting at just $42 for this fall and winter. The latest sale, which ends Thursday, August 22, at 11:59 p.m. PT, offers discounted one-way fares nationwide, according to <a href=«https://www.southwest.com/air/low-fare-calendar/?SLP=SALEPAID&departureDate=2024-09-10&returnDate=2024-09-12&RR_NUMBER=dd42af0259a09f26adebb4b65753cef10f304b58&src=» https: class=«pseudoStyle» data-component=«link» data-source=«inlineLink» data-type=«externalLink» data-ordinal=«1» rel=«nofollow»>the airline
JetBlue is looking ahead to cooler temperatures and putting fall fares on sale with one-way tickets starting at less than $40.
This as-told-to essay is based on a conversation with Candice Gallagher, a 38-year-old British marketer and content creator . It has been edited for length and clarity.
Nashville has its eyes on hosting the Super Bowl, March Madness Final Four and Wrestle Mania. “Going after mega events” is a key objective, said Deana Ivey, CEO and president of Nashville Convention & Visitors Corp.