5 Big Questions Facing Hospitality at Our Future of Lodging Forum
25.08.2023 - 13:59
/ skift.com
/ Brian Quinn
As we look ahead toSkift’s Future of Lodging Forum, happening in London Wednesday, March 29 at The Londoner Hotel, we wanted to unpack some of the big themes and questions facing the industry ahead.
Join us as we explore the new opportunities, shifting expectations, emerging technologies, and big ideas that will transform lodging: all of which seem to point to a “Great Guest Experience Upheaval” in hospitality. This year will undoubtedly be a decisive inflection point for the industry.
We’ve picked just five of the themes from the many topic areas that Skift editors and research analysts will cover with gamechangers across hospitality on stage in front of an audience of 250+ leaders, investors, and strategists:
Skift Research will share new data on “The Experience Economy 2.0” and present findings around the next evolution of experiences in the hospitality industry as we have come out of the pandemic. We will look at data on the new opportunities ahead, including hybrid hospitality, luxury travel, wellness, sustainability, hyper-personalization, and the impact of generative AI.
Revenue is top of mind for hotels and from pricing power to predictions on economic woes, 2023 is still rife with cautious optimism. What is different about this downturn than others in the past and how are hotels adapting? How is this affecting the needs of consumers and is it opening up opportunities for rentals to capture demand even in the face of inflation pressures? We’ll hear from a wide range of leaders across Hilton, Accor, IHG, Highgate, Starwood, and AB Bernstein as we analyze and assess what might be ahead.
Across hotels, short-term rentals, and online travel agencies, everyone is thinking more about first-party data, privacy, and the demands of consumers to have a more personalized experience. Trust and privacy are key, and the industry’s success will depend on how it prepares for this coming wave of transformation. We’ll hear from leaders at Booking.com, Google, Jumeirah, and Awaze, as we look at how this will be an essential facet for all travel brands in the future.
Can hotels do what airlines have done when it comes to loyalty and turn points into highly profitable programs, sometimes valued more than the airline itself? Do hotels even have enough brand recognition, and will any hotel brand ever be as ubiquitous as Airbnb? The jury is still out on points, leaving many luxury hotels to drive loyalty through incomparable service, cultural touch points, and memorable experiences. We’ll explore the future of loyalty for hotels throughout the day and ask, what really keeps travelers coming back?
Both for operations internally and for consumers externally, technology is increasingly taking center stage in driving