7 significant travel trends to expect for 2024, by eviivo
03.01.2024 - 12:41
/ traveldailynews.com
/ Theodore Koumelis
/ Generative Ai
Leading hospitality tech company reveals most significant travel trends in tourism and hospitality — from “immersive sustainability” to “music tour tourism” — for 2024 and beyond.
LONDON, UK – eviivo, a leading hospitality software company known for its property management system, eviivo Suite, and mobile app, eviivo Mobile, releases its annual 7 significant travel trends to expect for 2024 report based on internal data and reports from its partners, such as Booking.com. Key insights reveal a major shift in guest behaviour, futuristic technology and an incredibly high demand for sports and music tourism.
“2024 will be nothing like years past,” says eviivo CEO Michele Fitzpatrick. “We’re out of the shadow of the pandemic, and those who work in hospitality have more optimism about their businesses as the industry rapidly grows. We’re also seeing notable shifts with guests’ preferences that will determine how businesses operate in the new year, and of course, increased demand for advanced technology that will set a standard for future generations of travellers.”
According to Statista, the online travel market size worldwide reached the $433.2 billion mark in 2021, and it’s expected to reach $690.71 billion by 2026.
1. Gen AI will become more than a “new normal”
While biometrics, cloud technologies, advanced search engines and “contactless” continue to improve every year, 2024 will be Gen AI’s moment. As indicated in eviivo’s 5 Top Hospitality and Booking Tech Trends 2024 report, Generative Artificial Intelligence (Generative AI) will become standard in travel. The buzz around ChatGPT, an OpenAI tool, in 2023, opened doors for companies to utilise and thrive with Gen AI. While “Artificial Intelligence” has been around for decades, “Generative AI” is the evolution (and revolution) of AI; consider it the “next generation” of artificial intelligence. Generative AI technology can take text outputs, images, computer code – you name it – and create unique content to the user, trained to learn data sets and patterns — and only improve by creating new data the more it’s used. With Generative AI, travellers have an “assistant” when booking trips, travel specialists have tools that make their job easier and property owners, from hoteliers to vacation rental hosts, leverage Gen-AI to reduce redundant work while running their business to gain back more personal time. eviivo is the first hospitality software company to introduce Gen-AI for independent accommodation in May 2023 with the launch of eviivo Concierge, a virtual concierge for property hosts, hoteliers and vacation rental group managers, who can utilise the tool on their websites. In eviivo’s latest case study with partner Expedia Group, UK’s Brambles of