Luxury and experiential trips lead HBX Group’s 2024 travel trends

03.01.2024 - 12:40 / traveldailynews.com / Nicolas Huss / Vicky Karantzavelou

HBX Group reveals the trends which will shape the travel industry in 2024.

PALMA, SPAIN – As we look ahead through 2024, demand for travel remains undiminished. But what is evolving are the expectations of travellers. Demands on the technology used by holidaymakers and business travellers is accelerating, while the personalised experiences travellers seek continue to advance.

Last year, topics front of mind for global hospitality included, “trip stacking” with many catching up on trips denied during the pandemic, and the continued digitalisation of the hotel experience – with many of HBX Group’s predictions for the year just past coming to fruition.

“This is a year of optimism for global tourism, the first fully ‘normal’ year of travel since the turn of the decade,” said Nicolas Huss, CEO of HBX Group. “While a number of topics remain evergreen, including a focus on personalisation and sustainability, HBX Group is also anticipating a shift towards wellness and increased demand for new payment options from travellers. At HBX Group, we have reconfigured our organisation to meet the changing hopes of travellers and fully anticipate 2024 will be the year when long-held expectations are realised.”

New figures from the United Nations World Tourism Organisation (UNWTO) highlight the recent growth in travel, revealing that destinations around the world welcomed 22% more international tourists in the third quarter of 2023 than the same period of 2022, reflecting a strong northern hemisphere summer season. Indeed, international tourism receipts could reach US$1.4 trillion in 2023, according to the organisation. The global tourism sector is projected to generate a staggering 110 million new jobs in the coming decade, according to the World Travel & Tourism Council (WTTC).

HBX Group will this year introduce a range of Fintech products, including travel insurance, payment solutions and multi-currency solutions. These products will be embedded into the core business to offer its clients and partners these services across their businesses. The size of these opportunities is already large and growing. For example, the travel insurance sector alone is currently worth 15 billion euros and is expected to grow to 99 billion euros by 2030, according to research by Spherical Insights & Consulting.

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel