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A Look Towards 2025’s New Rosewood Hotel In London
25.01.2024 - 23:03 / forbes.com / Eero Saarinen / London
Michael Bonsor introduces the Chancery Rosewood, due to open in 2025 in Grosvenor Square in the building that was formerly the U,S. Embassy in London. Bonsor, whose career incorporated the Four Seasons and Claridge’s spent 10 years at the Rosewood London as its General Manager.
Mayfair has some of London’s most celebrated hotels. Does it need another? When architect Eero Saarinen won a competition to design our hotel in 1960, it was to create a chancery - an embassy building for the US government.
Because the Chancery Rosewood was designed as a government building, nothing else was built close, and there’s a real sense of space between it and neighboring buildings. On the first floor, there’s floor to ceiling glass overlooking the park and the light and the space is just remarkable. There's a 1960s Mad Men vibe: the interiors are beautiful and all the craftsmanship of the original building is being augmented by Sir David Chipperfield’s and Joseph Dirand’s designs.
The transformation of our building is really tied in to Grosvenor Square’s role in the British-American relationship. We’re looking at some phenomenal British and American artists to provide artworks and we’re so pleased that the eagle that Theodore Roszak created, with its 35-foot wingspan, is back on the roof. It’s an incredible opportunity to create something which has a very different aesthetic to anything that's currently in the neighborhood.
Hotels need to have a relationship with their locale. How will the Chancery Rosewood fit in? In Mayfair, unless you're a member of a club, there’s not much to do in the evening. I think music is going to be very, very important so lot of that will come through music programming; as well as food and bars.
At Rosewood London, with both the Holborn dining room and Scarfes Bar, 85-90% of the clientele are locals and the Pie Room has been a massive success. It was really important to me that the spa would be on street level and will be very much diagnostics-orientated and restorative-based and also very welcoming to locals. Hotel guests really want to stay in an environment that locals want to come to.
You are unusual in being a British hotelier who had hotelier parents.
It wasn’t planned! My father was an accountant and my mother was a very good cook, even though she wasn’t professionally trained. Then my parents fell in love with a rambling Georgian house near Inverness. Anyway, they quickly realized that it needed a huge amount of work and opened some rooms as a hotel.
From a very early age, I was living in a hotel and slowly started helping out my parents and I loved it. So thankfully, from a very early age, I knew exactly what I wanted to do with my life. I went to what was the Scottish Hotel
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