Airbnb Closes in on 1.5 Million Verified Listings to Build Trust
04.03.2024 - 16:23
/ skift.com
/ Dennis Schaal
More than four years after Airbnb pledged to verify all of its listings, the company said Monday it will soon have nearly 1.5 million verified listings, and that badges will be pinned to listings that have completed the process.
The verified badge means “we are confirming that the space is real, it has an accurate location and the host has access to it,” an Airbnb spokesperson said.
Airbnb said recently that it had 7.7 million active listings at the end of 2023. When Airbnb hits the 1.5 million mark, it will have verified nearly 20% of its listings.
Airbnb, its guests, and rivals, including Booking.com and Vrbo, have had to deal with a long-running problem: Fake listings and scammers. Airbnb’s verification push, which started earlier this year in the U.S., Canada, Australia, the UK and France, is designed to stem that problem and to enhance trust in the platform.
The short-term rental giant said it would kick off the listing verification process in 30 more countries beginning this fall. The process will be protracted: Airbnb has a presence in more than 220 countries and regions.
In 2023, Airbnb said it removed 59,000 fake listings, and blocked an additional 157,000 from going live.
Airbnb first pledged to verify its listings in November 2019. It was a week after a shooting in an Airbnb at a Halloween house party in Orinda, California that killed five people. That verification promise also came at a time when Airbnb was preparing for its IPO, which took place on December 10, 2019.
However, that verification process got cut short by the pandemic, which started in early 2020. Initally, Airbnb’s business almost came to a standstill, and it lost 10% of its hosts that listed a single property in the year after the start of the pandemic.
Airbnb didn’t publicly take up the verification pledge again until fall 2023, when it vowed to begin the process for all of its listings.
With listings coming into and off the platform, and their ranks expanding, verifying listings is a complicated and challenging process.
For existing listings, Airbnb combines information it has about past bookings plus host-submitted photos or videos from individual hosts. The process is easier for professional hosts, who have to attest to the accuracy of their listings, and that they are authorized to make such assurances. Account managers are involved in the verification process for property management companies, Airbnb said.
Airbnb stated Monday that for new hosts, it will introduce new tools, including for submitting photos and videos, in the five initial countries where the process is under way to verify properties.
In other news, Airbnb said Monday: