Bad news for the airlines often translates as good news for travel consumers.
27.07.2023 - 18:51 / smartertravel.com / Tim Winship / Airlines
Alaska Airlines is justly lauded for its Mileage Plan loyalty program, which among other features boasts 17 airline partners, allowing program members to earn and redeem miles for flights throughout the world.
That extensive partner network is the focus of its upcoming mileage promotion.
Offer Details
Between June 1 and September 15, Mileage Plan members can earn 1,000 bonus miles for each Mileage Plan airline partner flown internationally.
The bonus applies to flights on Aeromexico, Air France, American, British Airways, Cathay Pacific, Emirates, Fiji Airways, Hainan Airlines, Icelandair, KLM, Korean Air, LAN, and Qantas. Missing from that list are Delta, which is engaged in a nasty battle with Alaska for dominance at Seattle, and Japan Airlines, which becomes a program partner on June 29.
Related:Summer Travel Outlook: Long Lines, Jammed FlightsRegistration is required, and must be completed by September 1.
Deal or No Deal
A 1,000-mile bonus for an international flight that’s probably several thousand miles roundtrip? That’s a pittance, as incentives go.
The promotion is intended, no doubt, more to highlight Alaska’s robust partner network than to generate a ton of additional traffic. Fine, point made.
For next time, though, a helpful hint: A more generous bonus would do both—shine a light on the partnerships and incent extra business for the partners.
Reader Reality Check
How compelling is a 1,000-mile bonus for an international flight?
More from SmarterTravel: Delta Puts Award Tickets on Sale>/a> Compare Uber, Lyft Prices? There’s an App for That Will Suspending Bag Fees Lead to Shorter Security Lines?After 20 years working in the travel industry, and 15 years writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.
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Bad news for the airlines often translates as good news for travel consumers.
In a first for a U.S. airline loyalty program, Alaska Airlines is offering members of its Mileage Plan program the option to redeem miles to pay for TSA PreCheck service.
Judging by their load factors, U.S. airlines are doing just fine. For June, Alaska Airlines filled 86 percent of its seats; Delta flew 87.7 percent full; other carriers’ results are expected to be similarly robust.
Flying to Europe between now and July 31? Good. Flying on a first-, business-, or full coach-fare ticket? Even better. Because, bonus miles.
Until yesterday, American Airlines customers dismayed at the airline’s August 1 pivot to a spend-based mileage program had a fallback option: Earn miles for their American flights in Alaska Airlines’ Mileage Plan program, which still awards miles the old-fashioned way, according to the distance flown.
Tickets go on sale today from a brand-new airline.
Ever since Delta began ramping up operations in Seattle, Alaska Airlines’ hometown and main flight hub, the relationship between the two airlines has been disintegrating. And there was plenty to disintegrate. The carriers were long-time partners in each other’s frequent-flyer programs, and they code-shared on a host of flights. They were, in the industry vernacular, preferred marketing partners.
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By traditional measures, Alaska Airlines is a carrier of decidedly modest size, even after its acquisition of Virgin America. Its own flight network is small, compared to those of American, Delta, and United. And it’s not a member of one of the three global airline alliances.
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