On Alaska Airlines, e-Chatting Is Now Free

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Following is our regular summary of the latest travel news and best frequent traveler promotions reviewed during the past week.

In 2014, at the behest of Rep. Alan Grayson (D-Fla.), the DOT’s Office of Inspector General began an audit of U.S. frequent flyer programs, and the DOT’s monitoring thereof, with a particular focus on unfair and deceptive practices (summary, with a link to the full .pdf report, here). The audit results were published this month, with the following headline: “Improvements needed in DOT’s process for identifying unfair or deceptive practices in airline frequent flyer programs.”

In a first for a U.S. airline loyalty program, Alaska Airlines is offering members of its Mileage Plan program the option to redeem miles to pay for TSA PreCheck service.

Today, two storied travel brands that are destined for the scrap heap announced a marketing partnership that only serves to make their imminent demise that much sadder.

Alaska Airlines is justly lauded for its Mileage Plan loyalty program, which among other features boasts 17 airline partners, allowing program members to earn and redeem miles for flights throughout the world.

Until yesterday, American Airlines customers dismayed at the airline’s August 1 pivot to a spend-based mileage program had a fallback option: Earn miles for their American flights in Alaska Airlines’ Mileage Plan program, which still awards miles the old-fashioned way, according to the distance flown.

Ever since Delta began ramping up operations in Seattle, Alaska Airlines’ hometown and main flight hub, the relationship between the two airlines has been disintegrating. And there was plenty to disintegrate. The carriers were long-time partners in each other’s frequent-flyer programs, and they code-shared on a host of flights. They were, in the industry vernacular, preferred marketing partners.

By traditional measures, Alaska Airlines is a carrier of decidedly modest size, even after its acquisition of Virgin America. Its own flight network is small, compared to those of American, Delta, and United. And it’s not a member of one of the three global airline alliances.

In 2015, flyers filed 15,260 complaints with the Department of Transportation. That was a 34 percent increase over 2014’s 11,365 complaints.

I recently dubbed Alaska Airlines’ loyalty program, Mileage Plan, the “Best Mileage Program for Average Travelers.” It’s a hard-won honor, awarded for two principal reasons. First, Alaska has chosen to retain Mileage Plan’s distance-based earning scheme, even as most other airlines have adopted less generous spend-based earning. And second, Alaska has cobbled together a roster of earning and redemption partners that rivals those of the world’s largest airlines.

Travelers who grumble that the airlines have gone too far in shrinking the width and legroom of coach-class seats won’t be getting any relief from Congress any time soon.