Allied Market Research: Adventure tourism market rising valuation to reach $2tn. by 2032

16.07.2024 - 10:43 / traveldailynews.com / Vicky Karantzavelou

The global adventure tourism market, valued at $324.9 billion in 2022, is projected to reach $2 trillion by 2032, growing at a CAGR of 19.5%. Factors such as increased income, affordable travel, and advanced technology fuel this growth.

WILMINGTON, NEW CASTLE, DELAWARE, USA – According to a new report published by Allied Market Research, titled, “Adventure Tourism Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Activity, by Type of Traveler, by Age Group, by Sales Channel: Global Opportunity Analysis and Industry Forecast, 2023-2032″, the global adventure tourism market size was valued at $324.9 billion in 2022, and is projected to reach $2 trillion by 2032, growing at a CAGR of 19.5% from 2023 to 2032. The report provides a detailed analysis of the top investment pockets, top winning strategies, drivers & opportunities, market size & estimations, competitive landscape, and changing market trends.

The global adventure tourism market is experiencing growth due to various factors, including the increase in the level of income in emerging geographical areas and reduced costs relating to air travel and accommodation, mobile applications, big data analytics, and artificial intelligence evolving together amidst proliferating tourism industry, and high penetration of the internet.

By type, the soft segment accounted for the major market share in 2022, garnering more than half of the global adventure tourism market revenue, and is expected to retain its dominance throughout the forecast period. The same segment would also portray the fastest CAGR of 19.7% from 2023 to 2032. This is because the moderate to low-risk level activities in this category make it highly accessible to people of different age groups. Furthermore, the increased inclination of tourists, especially the elderly people towards experiencing the natural environment and learning.

By activity, the land-based activity segment held the highest market share in 2022, holding more than half of the global adventure tourism market revenue, and is projected to rule the roost by 2032. This is because land-based activities are often easier and require less monetary investment from the travelers. The air-based activity segment, on the other hand, would display the fastest CAGR of 20.2% from 2023 to 2032. This is because it provides people with the adventurous experience of flying and thrill, which attracts young travelers.

By age group, the 30 to 41 years segment held the major market share in 2022, contributing to more than two-fifths of the global adventure tourism market revenue, and is expected to maintain its lion’s share throughout the forecast period. The same segment would also showcase the fastest CAGR of 19.8%