American Airlines Will Offer Its New Fares in Sabre From April 3

25.08.2023 - 13:55 / skift.com / Matthew Parsons / Airlines / April

American Airlines is going live with its New Distribution Capability offers with global distribution system Sabre on April 3, marking the point of no return for its removal of 40 percent of its airfares from traditional retail channels.

The announcement on Wednesday of Sabre’s upcoming integration will be a blow to BCD Travel, the large global corporate travel agency that earlier this week warned that “NDC isn’t quite there yet – and won’t be by April 1.” It’s also likely to disappoint the American Society of Travel Advisors, which had called for a nine-month postponement.

Starting on April 3, Sabre said connected travel buyers, agencies and developer partner customers will be able to shop, book and service American Airlines’ New Distribution Capability content, including paid seats, through Sabre’s Offer and Order APIs, the agency point-of-sale tool, Sabre Red 360, and its GetThere booking tool, the Texas-based technology company said.

Fares include the carrier’s Main Select and Flagship Business Plus, ancillary products and the lowest fares available in these channels. Sabre also said customers will have access to more descriptive information on American’s flight offers as well as seat selection enabled in the booking path.

With Amadeus and Travelport already primed, Sabre’s inclusion means the world’s biggest airline isn’t backing down. Experts now warn there will be now challenges as some business travelers may be locked out from the new fares.

There are concerns not all corporate travel agencies, or online booking tools that a company employee uses to access company approved flights, are fully connected to American Airlines New Distribution Capability content.

American is expected to shift most of its cheapest fares to direct channels, including its own website —  which may mean “price sensitive” companies will prefer to book this way.

Tracking software Traxo predicts a higher rate of out-of-system bookings in 2023. It argues increased choice and personalized offers from New Distribution Capability solutions are proving ever more tempting for business travelers to book via off-platform, direct channels.

“The impending American Airline deadline poses real risks for the corporate travel sector as a material percentage of AA’s New Distribution Capability rates are anticipated to only be bookable directly via the airline or other NDC-ready travel intermediaries, both of which are typically outside of approved corporate channels,” said Andres Fabris, Traxo CEO and founder.

BCD said it had been working diligently to prepare its clients’ travel programs for this switch, but said the reality is that no one can offer a seamless customer solution by the April deadline.

“Ultimately corporate travellers