Cuba is counting on winter-weary Russians to help boost the Caribbean island nation’s ailing tourism sector in 2024, according to the Cuban ambassador in Moscow, after a disappointing 2023 saw visitors numbers fall short of the government’s goals.
11.01.2024 - 19:09 / breakingtravelnews.com / Dallas Cowboys / Dallas
The Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) has solidified a multi-year partnership with the Dallas Cowboys to tap into the U.S. Southwest market. The collaboration aims to reach Dallas Cowboys fans across the United States.
The Hon. I. Chester Cooper, The Bahamas’ Deputy Prime Minister and Minister of Tourism, Investments & Aviation, along with Ministry of Tourism Director General Latia Duncombe and other executives, were in attendance at the Dallas Cowboys versus Detroit Lions game on 30 December, to kick off the partnership and celebrate Jimmy Johnson’s induction into the Dallas Cowboys Ring of Honor.
As part of this multi-year agreement, The Islands of The Bahamas branding will prominently feature at AT&T Stadium home games in Arlington, Texas, along with TV and radio ads, Bahamian-themed promotions, and on-site activities. Cowboys fans will have the chance to win social media sweepstakes for a home game or an unforgettable trip to The Islands of The Bahamas.
“We are excited about this new partnership and look forward to capitalizing on this relationship to drive more tourism business from Middle America to The Bahamas,” said Cooper. “This agreement allows us to combine the love for the Dallas Cowboys with the allure of The Bahamas.”
“The Dallas Cowboys are excited to partner with the Bahamas Ministry of Tourism to help encourage tourism at an incredible destination like The Bahamas,” said Dallas Cowboys Executive Vice President of Business Operations Chad Estis. “We know Cowboys fans love great experiences, exciting trips, world class hospitality and making special memories, which are all things that are easy to have in The Bahamas!”
Latia Duncombe, Bahamas Ministry of Tourism Director General, described the partnership as a “win-win” and emphasized the exposure for The Islands of The Bahamas within the Dallas Cowboys fanbase. Multiple sweepstakes and marketing initiatives will target fans in the Southwest and across the U.S., anticipating a substantial increase in travel to The Bahamas from this market.
ADVERTISEMENT
Referred to as “America’s Team,” the Dallas Cowboys is, according to Forbes, valued at $9 billion. The Bahamas’ collaboration with this sports giant will bolster the destination’s national “Sports in Paradise” initiative, positioning the country as an ideal destination for sports-related conferences, meetings, and events.
Cuba is counting on winter-weary Russians to help boost the Caribbean island nation’s ailing tourism sector in 2024, according to the Cuban ambassador in Moscow, after a disappointing 2023 saw visitors numbers fall short of the government’s goals.
According to the first UNWTO World Tourism Barometer of the year, international tourism ended 2023 at 88% of pre-pandemic levels, with an estimated 1.3 billion international arrivals. The unleashing of remaining pent-up demand, increased air connectivity, and a stronger recovery of Asian markets and destinations, are expected to underpin a full recovery by the end of 2024.
Frontier Airlines announced the expansion of new routes to 38 different airports across the country, on Tuesday, including destinations like New York, Chicago, Tampa, Dallas, Los Angeles, and more. In celebration of the new routes, Frontier is offering a “Mega Sale” with one-way tickets starting at just $19 until Jan. 25. Frontier specifies the discount only applies to nonstop travel on Monday through Thursday, and Saturday through June 5, 2024. The airline has full terms and blackout dateson their website. In addition to the $19 promotional fares, Frontier also says they are also offering a bonus on Frontier Miles, where travelers can earn 5 times the miles through Jan. 30, 2024.
Frontier Airlines announced a slew of new routes this week that will see the ultra-low-cost carrier expand its footprint at more than three dozen airports – dramatically scaling up its presence at a handful of those.
Los Angeles Tourism is launching its most expensive and far-reaching advertising campaign on February 1 in Paris.
This series of articles about credit cards, points and miles, and budgeting for travel is brought to you in partnership with The Points Guy.
Visitors are "shocked" when they come to his native community in central Chile, says Mauricio Painefil, one of the village elders.
Films and TV shows are having a rising influence over tourists’ decisions to visit France. That’s according to a survey released Thursday by France’s National Center for Cinema and Animated Image.
International tourism will rise by 15% in 2024 from last year, according to data shared by United Nations World Tourism Organization Friday. In fact, it will also exceed 2019 levels by 2%.
Cyprus, Malta, Albania, and other underrated destinations had some of the highest tourism growth rates in Europe last year, according to Eurostat’s latest data.
AIANTA Board President Travis Owens (left) and AIANTA CEO Sherry L. Rupert (right) at the 25th Annual American Indigenous Tourism Conference. (Photo Credit: AIANTA)
Thousands of flights across the U.S. were canceled or delayed Tuesday morning as a winter storm swept across the nation for the second day in a row.