France Sees Rise in TV Tourism
19.01.2024 - 19:17
/ skift.com
/ Dawit Habtemariam
Films and TV shows are having a rising influence over tourists’ decisions to visit France. That’s according to a survey released Thursday by France’s National Center for Cinema and Animated Image.
About 80% of foreign tourists said they wanted to visit France after watching a TV or movie filmed in the country. That’s up from 74% in the CNC’s last study in 2018.
The national cinema agency surveyed tourists to assess the extent to which exposure to media set in France influences their travel decisions.
A majority of the survey’s 500 foreign tourist respondents had stayed in France for at least a week. The respondents spent more than €1,700 (about $1,850) on average on their trips. Nationalities included American, Chinese, British, Spanish, German and Belgian.
One in 10 foreign tourists traveled to France after watching a particular film or series. Lupin was the biggest mover at 50%, followed by Emily in Paris at 44%.
About 56% of Lupin’s super fans were men. Over 61% of Emily in Paris’ super fans were women and 59% were between the ages of 18 and 34.
Some tour operators have capitalized on the popularity of some TV shows set in France. In September, travel startup Dharma launched tours based on Emily in Paris.
Emily in Paris locations
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