Breeze Makes Big Bet With Co-Branded Credit Card Launch

26.03.2024 - 11:59 / skift.com / Lukas Johnson / Meghna Maharishi

Breeze Airways announced Tuesday it would launch a co-branded credit card and a re-branded loyalty program, an ambitious step for the young low-cost carrier. 

The co-branded credit card, in partnership with Barclays, will allow customers to earn 10 times the points for airfare, checked baggage, premium seating and inflight snacks and beverages. Other perks include complimentary Wi-Fi on board, and the ability to earn points on Breeze’s loyalty program through groceries and dining at restaurants. 

The credit card has an $89 annual fee and offers customers 50,000 BreezePoints when they spend $2,000 in the first 90 days of opening the account. Credit cardholders will also receive priority boarding for Breeze flights. 

Breeze’s loyalty program will be known as “Breezy Rewards” instead of “BreezePoints.”

Breeze was founded in 2021 with an business model that’s similar to that of Allegiant — it typically flies customers from areas with little to no commercial air service to popular leisure destinations. 

Lukas Johnson, Breeze’s chief commercial officer, said the carrier was eager to launch a co-branded credit card as part of an effort to revamp its loyalty program.

“The biggest part of loyalty programs for airlines are the partner credit cards,” Johnson said. “I think where people are earning it every day, earning points for the trips and ultimately on the trip side, that’s one of the most valuable retention opportunities that pretty much all guests want.”

Angela Vargo, Breeze’s vice president of marketing, added that the airline was maturing in a lot of its key markets and is often the only option for many flyers in those markets. 

“For them to have a card that allows them to earn on everyday spend as well as to earn rewards for more trips to more destinations because we serve so many of these key cities is pretty unique,” Vargo said. 

And while low-cost carriers like Breeze tend to attract travelers looking to pay the lowest possible airfare rather than loyal flyers, Johnson said he believed that Breeze would be able to attract enough sign-ups for the card. 

“It’s not gonna be your typical corporate business traveler that’s gonna drive 100 trips and needs 50 countries worldwide,” Johnson said. “That’s gonna be your legacies that are gonna be tailoring their program around that. This is really for the people that are gonna be traveling with us [because] we’ve got 20 non-stops in their city compared to everybody else.”

Since Breeze is a private company, its financials aren’t publicly available, making it difficult to determine the profitability of the carrier’s business model. 

A report from industry blog Cranky Flier found that Breeze’s filings with the Department of Transportation suggested that the