Brilliant by Langham: Everything you need to know about Langham’s all-new loyalty program

27.02.2024 - 13:03 / thepointsguy.com

Love luxury hotels with great loyalty programs? Then listen up: Langham Hospitality Group is launching an entirely new loyalty program to replace Langham Supper Club and 1865 Privilege by Langham — and we've got all the details.

The new program, called Brilliant by Langham, "offers instant benefits, point redemptions and [a] path to more bespoke and engaging encounters," according to a statement shared from the Hong-Kong based hotel group made up of Langham Hotels & Resorts, Cordis Hotels & Resorts, Eaton and Ying'nFlo.

"The launch of Brilliant by Langham addresses the evolving needs of our guests for more rewards, personalization and experiential offerings," Langham CEO Bob van den Oord told TPG, adding that the program is purpose-built and preference-led by design.

"Brilliant stands out with its focus on encouraging members to share their preferences with us," said van den Oord. "That information is then used to further personalize our services. It will also be utilized to craft experiential offerings for members, from whimsical excursions and cultural immersions to unforgettable wellness and culinary delights."

With Brilliant, which goes live Thursday, members can begin earning two types of points: award points, which can be redeemed for member privileges and experiences, and status points, which accumulate over a year and are used to upgrade through five membership tiers (Onxy, Topaz, Diamond, Sapphire and Ruby).

Members can earn 150 award points for every $5 spent on qualified stays, charges and partnerships, including hotel rooms, dining and spa services. Award points will expire if there's no earning activity for 24 consecutive months. Members will also earn 150 status points for every $5 spent on qualified stays and charges. Status points reset to zero at the end of each membership year. Or, once a member accumulates enough points to meet the threshold to move up a tier, the threshold level of Status Points is deducted from the account, and a new membership period begins. Any points accrued in excess of the threshold will be carried over and, for a period of one year, can contribute to the points threshold needed to move to the next tier.

As detailed in the chart below, perks for each tier range from member rates (available immediately upon signing up for the program) to dining discounts, invites to VIP events and member-exclusive experiences, room upgrade vouchers, preferred room types, and early check-in and late checkout.

The program's two top status levels, Sapphire and Ruby, also include various amenities like welcome drinks and dining credits.

Points can be redeemed online for hotel bookings or on-site at hotels, restaurants, bars or spas. They can also be converted to miles with