Coca-Cola Pizza Village Event goes global: Celebrating Italian cuisine
22.05.2024 - 11:59
/ traveldailynews.com
The Coca-Cola Pizza Village, promoting Italian gastronomy, kicks off its global tour in Naples, Milan, and London, showcasing over 300 pizza chefs and embracing cultural and tourism promotion.
The Coca-Cola Pizza Village event was presented in the new headquarters of the Foreign Press Association, at Palazzo Grazioli, Rome. The event, conceived and produced by Oramata Grandi Eventi in collaboration with AADV Entertainment, will take place in the cities of Naples (14/23 June), Milan (4/8 September) and London (19/22 September) and enjoys the patronage of Ministries of Culture and Tourism, but also of RAI Italian Radio TV, and the newspaper Il Mattino, Naples daily.
In total, there will be over 300 pizza chefs who will take turns at the wood-fired ovens during the three locations of the event, launching a message of cultural and tourism promotion, around Italy and in the United Kingdom, thanks to pizza, ambassador of Neapolitan gastronomy and symbol dish of Italian cuisine in the world. In addition to the organizers, the presentation was attended by the marketing director of ENIT, Maria Elena Rossi, the CEO of SmartCityLife Roberto Russo, and the CEO of Mulino Caputo, Antimo Caputo. Coca-Cola Pizza Village thus becomes, thanks to its format, one of the events that, through its contents, manages to promote our traditions and our skills in Italy and around the world.
“The Pizza Village is a large container of events, not only related to food” said the CEO & Founder of Oramata Grandi Eventi, Alessandro Marinacci. Among these, music with the RTL stage, with the big names in music, with live radio and TV broadcasts every day, but also with the Casa Caputo masterclasses, with which you can follow Neapolitan pizza lessons for free, and which will also be organized in the London event, in Victoria Embankmente park, on the banks of the Thames river”.
Even Enit, through the marketing director Maria Elena Rossi, underlined the value of the event: “The Ministry of Tourism, like the other Ministries involved, strongly believes in the initiative and we at Enit, as a government agency, are at the service of tourism promotion of the territory and businesses that promote tourism. The 2023 data that emerged yesterday in Frankfurt” continued Maria Elena Rossi “indicate that there has been a great recovery after Covid, with a positive trade balance and foreign tourism spending that exceeded 50 billion in Italy. In this context, initiatives such as the Pizza Village are inserted, which have a very strong tourist attraction value through one of the strongest identity values, which is that of pizza, Bringing formats like the Pizza Village abroad has a very strong branding and attraction value we will certainly be available