Coronavirus in the Caribbean: an interview with Grenada Tourism
21.07.2023 - 08:40
/ roughguides.com
We might all be marooned in our houses, but what about those stuck on actual desert islands? Here, we take a look at coronavirus in the Caribbean, diving into its impact and thinking about what travel here might look like for the rest of this year and into 2021. In the meantime, evocative virtual campaigns are emanating from the region – inspiring content that will bring tropical vibes to your quarantine barbecue and have you gagging to visit. We talked to Sharon at the Grenada Tourism Authority, who helped us to scratch beneath the surface to start understanding what coronavirus means for the Caribbean.
Grenada's Welcome Stone © Grenada Tourism Authority
Grenada is the laid-back tropical island of the popular imagination. Sandy coves and azure seas flank its mountainous, lush interior: hiking, diving and snorkeling are all popular, here – as are chocolate, nutmeg and rum. Though commercial flights are currently suspended to Grenada – and its smaller sister islands, Carriacou and Petite Martinique – the island’s vibrant virtual campaign (#GrenadaDreaming) is enough to get armchair travellers hooked. Promoting positive news, local playlists on Spotify and a whole host of virtual events, you’ll be channelling the good life in no time.
We chatted with Sharon Bernstein, UK Director of the Grenada Tourism Authority, and asked her to give us some more background on the campaign and her projections for Grenada travel going forwards.
Adelphi Waterfall © Grenada Tourism Authority
Q: Could you tell me a bit more about the #GrenadaDreaming social media campaign? What are the different elements, and what is its overall aim?
A: #GrenadaDreaming is inviting people across the world to share their own happy memories and experiences of Grenada on social media. It goes beyond that though, as the content showcases the culture, cuisine and character of Grenada, Carriacou and Petite Martinique rather than simply posting pretty photos. We’re enjoying cocktail making, rum tasting, cooking and have an entire month of interactive activity planned for our virtual Chocolate Fest, replacing the seventh annual Grenada Chocolate Fest which has been postponed. It’s about empathy, enthusiasm and energy.
Q: Can you tell us a bit more about how you’re using Spotify lists to evoke a Caribbean ambience?
A: One of the UK team, Lisa Braithwaite, whose family hails from Carriacou, identified the evocative power of music. Lisa’s idea has gone global and the #GrenadaDreaming Spotify lists are growing in number and popularity. Our first list includes music with a Soca vibe, the music you’ll hear in rum shops and bars on the islands, and is called “Limin” – a Grenadian term for hanging out with friends or just chilling out by yourself. The