A Swiss plane arrived in Bilbao, Spain on Saturday without a single piece of checked luggage on board.
Cyprus Moves On Without Russian Tourists
25.08.2023 - 14:12 / skift.com / Dawit Habtemariam
Cyprus has been diversifying its visitor base and marketing approach as it fills the huge void left by the loss of Russians and Ukrainian tourists.
The island was hit by a double whammy — the pandemic and the loss of Russian and Ukrainian tourists. Like other European Union countries, Cyprus banned Russian flights to the island in response to the Ukraine War.
Russia has historically been a top market for Cyprus. Around 22 percent of the country’s tourist arrivals were from the Russian and Ukrainian market, and now it’s zero, according to Cyprus Deputy Tourism Minister Savvas Perdios. It was estimated to cost the country 600 million euros ($655 million today) in January 2022. Those tourists are now going to Turkey, Cyprus’ competitor in the region. In 2019, Cyprus had 3.9 million tourists, a record for the country.
The loss of the Russian market accelerated Cyprus’ pre-pandemic plans to pivot to a more sustainable approach and diversify its markets. Russian visitation was reaching its peak in 2019 and it was time to go after other markets, said the deputy minister.
After meetings with the industry in 2019, the ministry also decided the sun and sea focus wasn’t sustainable for the environment or the industry. While overtourism was not a problem yet, it was heading in that direction.“The more we continue with this approach, at some point, there’s not going to be anything left,” Perdios said. Plans, however, weren’t put on hold when the pandemic struck.
The country isn’t focused on increasing visitation anymore. It wants to develop its tourism sector in a more sustainable way, which includes developing and promote agrotourism, nature and cultural experiences on the island and sharing the benefits of tourism to locals all year-round.
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