Megaship fans are about to have a major new option for an Alaska cruise.
12.07.2024 - 15:13 / traveldailynews.com / Theodore Koumelis
UEFA Euro 2024 significantly boosted German tourism, with Gelsenkirchen bookings soaring by 786%. Leipzig, Dortmund, Munich, and Frankfurt also saw substantial increases. The average daily hotel rate rose by 35%, and booking windows extended.
SHENZHEN, CHINA – Whilst German hoteliers, as the host country, were perhaps always going to be the big winners of the UEFA EURO 2024 tournament, data from DidaTravel – a tech-driven global travel wholesaler – revealed a further breakdown on how the event has impacted local tourism.
Based on bookings via DidaTravel’s platform – one of the world’s biggest accommodation wholesalers worldwide – the ‘winning’ city would have to be Gelsenkirchen, which is experiencing an astonishing 786% increase in year-on-year bookings. Other cities have also seen significant growth: Leipzig (570%), Dortmund (329%), Munich (124%), and Frankfurt (62%). In addition, cities such as Cologne, Düsseldorf, Stuttgart, Berlin and Hamburg have also benefited from this surge in tourism.
Overall, the average daily rate (ADR) for hotels across Germany, based on DidaTravel’s bookings – which come from travel agents, tour operators, online travel agencies and more in source markets across the globe – has increased by 35% during EURO 2024 compared to the same period last year.
The study from DidaTravel also revealed that the average length of stay, remains consistent with last year, averaging about two days per destination. There has however been a notable shift in the booking window, which increased from 17 days in advance to 28 days, with travellers keen to secure accommodation further in advance.
Gareth Matthews, CMO of DidaTravel, commented: “Clearly for smaller cities such as Gelsenkirchen, a destinaton not used to such high demand – regardless of how their national team performs in the tournament – they’ll have much to celebrate. For travel sellers around the world this underscores the importance of working with a B2B accommodation partner who can source hotels in secondary and tertiary destinations, at the right rates and with availability on the right dates, something we ensured we had in place well ahead of the tournament.”
*** All data is based on bookings made through DidaTravel’s platform and distribution channels and compares full year performance to 28 June 2024 with the previous 12 months; 14 June 2024 to 14 July 2024 with the same period last year.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
Megaship fans are about to have a major new option for an Alaska cruise.
Step 1: Board the train. Step 2: Climb into bed. Step 3: Wake up at your destination.
Jul 19, 2024 • 8 min read
The aviation industry is on the brink of transformative change, and Skift Aviation Forum on November 12 in Dallas, Texas, is the premier event to explore the future of air travel. This year, we gather industry leaders, innovators, and experts to address the most pressing questions and themes shaping the aviation landscape.
In June, Brussels Airport recorded 2.1 million passengers, marking a 4% increase from June 2023. Throughout the first half of 2024, the airport saw nearly 11 million passengers, a 6% growth year-on-year.
Despite high awareness of company travel policies among business travelers, a BCD Travel survey reveals a significant gap in compliance, with deviations often due to inflexible or unresponsive policies, highlighting the need for more adaptable and traveler-centric regulations.
Dubai Mall saw 57 million visitors in the first half of 2024, up from 52 million in 2023, with retail sales growing by 8-15%.
The Althoff Collection is set to relaunch the historic “Villa Kennedy” as “The Florentin,” a luxury hotel in Frankfurt with 147 rooms, opening in summer 2025.
Wego reveals top summer European destinations for Saudi travelers, with the UK and Georgia leading. Searches have doubled, showing high preference for luxury accommodations and budget-friendly Eastern European countries.
Donovan Sumner rejoins Hotel Co 51 as Regional Director for the UK, overseeing 17 Marriott hotels, leveraging his extensive hospitality experience and past successes to enhance operations and guest satisfaction.
Agoda reports top Asian markets searching for accommodations in Germany during EURO 2024, with South Korea leading and Munich being the most searched city.
Anna Grigoryan, Chief Strategy and Transformation Officer of HBX Group, outlines emerging travel trends and the evolving profile of future travelers at MarketHub 2024 in Istanbul.