Demand was up, but so were fuel prices. And there were some downs.
18.10.2023 - 21:49 / forbes.com / Ed Bastian
In an email to consumers Wednesday afternoon, Delta Airlines CEO Ed Bastian shared an update to the drastic changes made to the SkyMiles program last month. They included limiting Sky Club access for many American Express cardmembers to a few times a year and raising the requirements to achieve elite status (while dropping the ability to earn it on segments). Following much speculation, Bastian said that the overwhelming email response of disappointment led to a slight “walk back” of these changes. Taking effect in 2024 for the 2025 Medallion status year, these are some of the anticipated updates for members.
While earning status will still be based on dollars spent (instead of the number of flight segments and miles flown), the amount needed will be reduced. The previously announced Medallion Qualification Dollar (MQD) requirement to achieve status was higher. The new levels drop the requirements to:
Travelers with the Delta SkyMiles Reserve, Delta SkyMiles Reserve Business, Delta SkyMiles Platinum and Delta SkyMiles Business Platinum American Express Card will receive an automatic $2,500 MQD bonus each year, effective Feb. 1, 2024.
Delta has experienced significant overcrowding in its lounges, in part due to the superior experience it offers in its Sky Clubs. The lounges are often newer, with more impressive food and beverage options. The prior changes were mostly focused on American Express credit card holders who used their card to access the lounge. Today’s announcement walks back some of those downgrades, but only slightly.
Effective February 1, 2025, the Delta SkyMiles Reserve and Delta SkyMiles Reserve Business American Express Card will now have 15 days of access throughout the calendar year. One day will cover a 24-hour period from the first entrance, which allows those on “red-eye” flights to access the lounge in more than one airport on the same “day.” Previously, the announcement was that cardholders were only allowed 10 visits per year, with each entry counted as one visit.
Once the allotted number of days has been used in a calendar year, cardholders can pay $50 for an entrance pass. Those who spend more than $75,000 on the card will unlock unlimited access.
Those who use The Platinum Card from American Express to access the lounge will now have ten days of access per calendar year (up from six). This was one of the primary gripes of cardholders in social media circles who used the card for lounge access. Instead, anyone with Medallion status can purchase an individual membership to the lounge for $695.
Airlines often tally the number of miles a passenger flies over their lifetime and offer an incentive to stay loyal. For Delta, this is known as Million Miler status, and the carrier
Demand was up, but so were fuel prices. And there were some downs.
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Delta Air Lines said on Wednesday it is cutting some corporate jobs to better manage costs, at a time when the industry grapples with higher fuel and labor expenses.
American Airlines is adjusting its course during the pandemic recovery to boost its profitability, such as by focusing on under-served routes in the U.S. and by making its frequent flyer program an even bigger revenue generator.
American Airlines has released a new status match program, targeting the most “elite of the elite” flyers from its two major competitors: Delta Air Lines and United Airlines.
Following Delta Air Lines' decision to increase SkyMiles elite status requirements, some members may decide to jump ship. With Delta frequent flyers voicing their dismay at the new requirements, other airlines, such as Alaska Airlines and JetBlue, were quick to offer status to disgruntled Delta flyers. Now, American Airlines is following suit and has launched a new status challenge for upper-tier Delta and United Airlines elite members.
Delta Air Lines is growing its North American network with the addition of a route-map pin.
In mid-September, Delta announced an overhaul to its SkyMiles loyalty program and proprietary Sky Club lounge access policies that would take effect in 2024. The anticipated changes—which made obtaining elite frequent flier status and accessing its airport lounges much harder—resulted in significant backlash, such that Delta’s chief executive Ed Bastian said the airline would backpedal and make “modifications” to the changes.
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Delta has revised the changes to its Skymiles loyalty program that sparked a backlash when they were announced in September. Those changes shifted the key metric to build loyalty: The new emphasis would be on money spent.