Exploring the Deep History and Culture of Riyadh, Saudi Arabia's Capital City

UNWTO has set the direction of travel, evolving its Programme of Work and moving even closer to its Members on the ground. Now, it’s time to look ahead and build a sector that offers even more for even more people and communities while also focusing on this year’s World Tourism Day Theme: Tourism and Peace.

KSA-based and international falconers will compete for record total prize pot of SAR 60m ($16m) at AlUla’s Mughayra Heritage Sports Village from December 28th to January 5th.

As part of its goal to conserve and celebrate traditional heritage sports that have deep roots in the Kingdom of Saudi Arabia, the region, and further afield, the Royal Commission for AlUla (RCU) will host the first-ever AlUla Falcon Cup. The landmark sporting event, taking place at AlUla’s Mughayra Heritage Sports Village from December 28th to January 5th, will promote the rich history, carefully practiced skills, and important traditions of falconry to a global audience of visiting falconers and tourists, as well as members of the AlUla community.

Saudi Arabia has bold ambitions to open to tourists and its airline industry is a big part of the plan. Riyadh Air, a new carrier established with support of the Public Investment Fund, ordered a large number of Boeing 787 aircraft in 2023 with the aim to start operations in 2025.

While New England is home to a plethora of postcard-perfect inns and bed and breakfasts, it's tough to top the charm, grace, and remote location of The Weston.

Hot springs are thermal wonders that promise not only warmth but also breathtaking scenery that captivates the soul, and adds some magic to your feed. From the picturesque landscapes of Iceland to the serene valleys of Japan, here are some of the world’s most beautiful hot springs.

Ice slams into the brine. An avalanche follows like poured powdered sugar. A wave breaks with the boom of cannon fire. Moving to the safety of more remote waters, we survey the trauma from afar. The glacier growls once again. 

When you think of a cruise vacation, you probably imagine sailing the tropical waters of the Caribbean, or navigating around the Greek islands. Your brain likely isn’t conjuring images of the sandswept deserts of Saudi Arabia. But Saudi Arabia strives to make itself more attractive for international tourism — making the process of getting a visa very easy, and establishing tourism-specific destinations like NEOM and AlUla. And thanks to its efforts, it’s become a desirable new destination for Red Sea cruises. Since the first cruise to Saudi Arabia in January 2022, sailings to the kingdom have multiplied. Right now Jeddah is the country’s main cruise port, though as tourism development continues throughout the region, more ports are likely to open. Whether you’re a cruise enthusiast or a newbie, now’s the time to consider a Saudi Arabia cruise.

Tourism leaders from around the world will join together in Saudi Arabia’s capital city, Riyadh, for 2023’s United Nations World Tourism Organization (UNWTO) World Tourism Day on September 27 and 28. Global tourism ministers and others in the industry will participate in events to connect and collaborate. The location of this year’s event shows how far tourism has come in the few short years since Saudi Arabia opened to tourists in 2019.

NEOM is central to Saudi Arabia’s push to encourage tourism and emerge as one of the world’s leading vacation destinations. Al’Ula and mega-projects inside of NEOM such as The Line and a new island destination called Sindalah have been the biggest locations to make headlines lately, but there are other moving pieces equally worthy of getting excited about. Take, for example, Leyja, a mountainous region within NEOM slated to be developed as a major tourism hub with three new futuristic hotels built right into the mountains.

At first, the idea of building an entire city in the shape of a straight line might sound puzzling. After all, wouldn’t it take that much longer to get from one end to the other? Would the traffic going from end to end be terrible? It turns out that the straight line model is actually based on efficiency of transportation, and when done right, it can be an incredible advantage to other layouts. That’s the goal with “The Line,” Saudi Arabia’s trillion-dollar futuristic city that’s an ambitious feat of engineering. The planned 105-mile long city in NEOM, in the northwest section of the country, is slated to cut across the desert in a straight line, hold nine million people, and serve as an almost utopian example of what cities could look like.

Since opening to tourists in 2019, Saudi Arabia has quickly become a world leader in travel. The country was elected as the Chair of the United Nations World Tourism Organization in 2023, and Saudi Arabia’s Ministry of Tourism aims to welcome 100 million tourist visits by 2023. Such rapid growth takes massive investment — something Saudi Arabia has already proven to be more than willing to do successfully. With increased cruises bringing passengers to Saudi Arabia and a manageable visa application process, it’s hard to imagine another country more poised to dominate the global tourism market in upcoming years.