The Secretary-General of UN Tourism has concluded an official visit to the Islamic Republic of Iran.
01.02.2024 - 11:17 / breakingtravelnews.com
Geotourist and the West Africa Tourism Organisation (WATO) are partnering in a revolutionary data initiative to generate visitor data insights that are not currently achievable in the region. The initiative will be rolled out across 19 different countries,including:
Republic of Benin
Burkina Faso
Cameroon
Cabo Verde
Cote D’Ivoire
Gambia
Ghana
Guinea Bissau
Liberia
Mali
Mauritania
Niger
Nigeria
Sao Tome and Principe
Senegal
Sierra Leone
St Helena
Togo
The partnership will onboard destinations and organisations to Geotourist’s award-winning technology and serve multimedia visitor self-guided tours. The interactive trails can be used in-location with GPS as a guide or shared freely to enjoy virtually from anywhere in the world.
The joint initiative will integrate digital tours, powered by Geotourist, and accessed through WATO member mobile apps and websites, as well as the Geotourist global app, generating data bespoke to each of the country partners. With connectivity and remote locations often an issue in the area, Geotourist’s leading offline GPS capabilities allows visitors to download the tours in advance and still enjoy the experience when visiting.
With tourism as an essential pillar for future growth in economic development, this data-driven approach will measure key drivers that deliver both an increase in visitor numbers, greater engagement and, ultimately, drive up the revenue generated by these visitors. A global storytelling platform that preserves human-centred stories connected to places in location, Geotourist measures inspiration and travel intent through the engagement of digital media content, and becomes your trusted companion that guides you while visiting. Addressing the widely unmet need across the travel and tourism industry, Geotourist answers the question, ‘What makes people travel?’
Working together, Geotourist and WATO aim to assess the impact of creating a digital footprint where none existed, and harnessing the data generated to inform strategic decision-making and improve tourism economic development, and campaign investment performance.
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With global significance, this project will collectively help West African tourism organisations to unlock crucial, primary data sets that have previously not been possible. The data generated by destinations’ own visitors removes the need for a third-party data provider or the generic data pool to provide destination leaders with accessible, actionable insights that reveal which activities deliver real visitors and which are directly losing organisations money. The goal is to help destinations accelerate their economic growth by using data to focus on the activities that their visitors would travel for.
Ola Wright, CEO of the
The Secretary-General of UN Tourism has concluded an official visit to the Islamic Republic of Iran.
Jamaica’s position as a leader in tourism resilience building has been further bolstered following the announcement that UN Tourism (formerly UNWTO) has forged a major partnership with the Global Tourism Resilience and Crisis Management Centre (GTRCMC), which is being rebranded as the Global Tourism Resilience Centre (GTRC). It was also outlined that UN Tourism will continue to partner with Destination Jamaica in hosting the Global Tourism Resilience Day Conference moving forward. The announcements were made jointly by Minister of Tourism, Hon Edmund Bartlett and UN Tourism Secretary-General H.E. Zurab Pololikashvili as they marked the second annual observance of Global Tourism Resilience Day (February 17) at the Montego Bay Convention Centre.
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In January 2023, Geotourist and Dr Keith Dinnie, from the University of Dundee, launched a shared project to identify and assess Geotourist’s economic and social benefits to Scottish tourism. With over 60 applications from Scotland’s Destination Management Organisation and tourism-related organisations, 21 partners were invited to onboard the project. Each partner brought one or more multimedia trails to the Geotourist platform, showcasing their destination or brand, and were granted access to Geotourist’s data dashboard for analysis and review.
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