GIATA partners with Blinkup to revolutionize hospitality content in Italy

13.07.2024 - 06:04 / traveldailynews.com / Vicky Karantzavelou

GIATA partners with Blinkup srl, combining advanced content management technology and strategic marketing to enhance digital presence for Hospitality SMEs in Italy.

BERLIN – GIATA, leading global partner for content solutions in the hospitality industry, announces a significant partnership with Blinkup srl, an innovative marketing services company based in Italy. This collaboration will combine GIATA’s cutting-edge technology with Blinkup’s dynamic approach, empowering small and medium-sized enterprises (SMEs) to navigate the digital landscape more effectively.

Blinkup SRL specializes in providing tailored marketing solutions to Hospitality SMEs, offering invaluable insights and strategic guidance in Digitization, Branding, and Performance. Blinkup develops customized, actionable plans that drive tangible short- to medium-term results.

As part of this partnership, Blinkup srl will serve as a distributor of GIATA DRIVE, supported by GIATA’s current Official Partner for Italy, Oswald Arrigo DMC. GIATA DRIVE streamlines the distribution of hotel content, enabling properties to expand their reach and enhance their online presence effortlessly.

“We are thrilled to join forces with Blinkup srl to bring GIATA DRIVE to Italian hospitality,” said Cristian Boiangiu, Director of Hospitality Solutions at GIATA. “Blinkup’s deep understanding of the local market and their commitment to empowering Hospitality SMEs align with our mission to revolutionize content distribution in the industry.”

GIATA DRIVE empowers hotels with comprehensive content management capabilities, ensuring accuracy and consistency across all distribution channels. By leveraging GIATA’s extensive database and Blinkup’s strategic insights, hotels in Italy can now maximize their visibility and easily attract more guests.

“Blinkup SRL is pleased to announce a strategic partnership with GIATA DRIVE, enabling us to introduce cutting-edge technology and outstanding service in content management to the Italian market,” says Edoardo Dal Negro, CEO at Blinkup SRL “This collaboration will harness our combined strengths to deliver exceptional value to our clients.”

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.