Hard Rock International, Royal Caribbean, and Celebrity Cruises Team up with New Loyalty Partnership — How to Take Advantage

It just got easier to plan a summer getaway to Florida.Allegiant Airlines recently announced the return of fifteen nonstop flights to Destin-Fort Walton Beach Airport, in Florida’s Emerald Coast, as part of seasonal summer service. Travelers will be able to visit the popular vacation destination from Des Moines, Knoxville, Tulsa, and other cities the airline confirmed toTravel + Leisure.  “We are excited to bring back these seasonal routes for passengers to enjoy some of our network’s most popular destinations just in time for summer vacations,” Allegiant’s Chief Revenue Officer Drew Wells said in a statement to T+L. 

The hotel that ushered in the era of the megaresort on the Las Vegas Strip is about to go dark.

Royal Caribbean International has undergone a significant change within its Entertainment division, as Nick Weir, the head of Entertainment, bids farewell after a decade-long tenure with the company.

WHY IT RATES: The partnership is an industry-first for a host agency and travel supplier to award ASTA scholarships. — Lacey Pfalz, Associate Writer, TravelPulse

(Courtesy of The Travel Corporation)

Hard Rock International's new loyalty program has a star-studded kickoff to its global rollout.

‘She’ll come to your hotel, looking incredibly elegant, charm everyone and then at 4am you’ll get an email full of highly insightful suggestions because she’s also a farmer’s daughter and she works around the clock.’

The high-desert city of Sedona offers both the ultimate escape and a sensory overload, whether you're visiting a vortex site to feel the Earth’s energy or trekking to a natural sandstone bridge with vertiginous views.

Ontario is known for summer road trips and with warmer weather finally here it’s time to pick a small town and start exploring. Canada's second largest province covers over 415,000 square miles and borders the United States and the mighty Great Lakes. Toronto, Ontario’s capital city, is a fun and convenient home base with vibrant multicultural communities and endless adventures, so you may want to arrive early. Then get ready to discover Ontario’s diverse landscapes and rugged beauty on a road trip to one of these charming Canadian towns.

Virgin Voyages is finally bringing its adults-only cruises to the New York and Los Angeles markets.

If you want to go on an all-inclusive vacation at sea, you no longer need to book an ultra-luxury, ultra-expensive cruise line.

Hard Rock International, Seminole Gaming, Royal Caribbean International, and Celebrity Cruises are joining forces in a global partnership deal that will let travelers take advantage of perks and discounts across all four of the powerhouse brands.As part of the massive deal, millions of customers who are members of each brands’ loyalty and casino rewards programs will now have access to “reciprocal benefits.” The loyalty programs include Unity by Hard Rock, Royal Caribbean’s Club Royale, and Celebrity Cruises’ Blue Chip Club. Moving forward, members of all of the programs will earn reciprocal benefits anytime they play, stay, dine, or shop at participating Hard Rock locations or sail on any Royal Caribbean or Celebrity ships.“We see this as a marriage made in heaven,” Jeff Hook, executive vice president and chief marketing officer of Seminole Hard Rock Support Services, told TravelPulse during a recent interview."If you’re customer of Hard Rock, now you don’t just have benefits with Hard Rock, you also have benefits with Royal Caribbean and Celebrity. And conversely if you're a Royal Caribbean or Celebrity member, you now have benefits with Hard Rock.”