The hotel that ushered in the era of the megaresort on the Las Vegas Strip is about to go dark.
30.04.2024 - 18:48 / travelpulse.com / Royal Caribbean International / Mia Taylor / Celebrity Cruises
Hard Rock International, Seminole Gaming, Royal Caribbean International, and Celebrity Cruises are joining forces in a global partnership deal that will let travelers take advantage of perks and discounts across all four of the powerhouse brands.
As part of the massive deal, millions of customers who are members of each brands’ loyalty and casino rewards programs will now have access to “reciprocal benefits.”
The loyalty programs include Unity by Hard Rock, Royal Caribbean’s Club Royale, and Celebrity Cruises’ Blue Chip Club. Moving forward, members of all of the programs will earn reciprocal benefits anytime they play, stay, dine, or shop at participating Hard Rock locations or sail on any Royal Caribbean or Celebrity ships.
“We see this as a marriage made in heaven,” Jeff Hook, executive vice president and chief marketing officer of Seminole Hard Rock Support Services, told TravelPulse during a recent interview.
"If you’re customer of Hard Rock, now you don’t just have benefits with Hard Rock, you also have benefits with Royal Caribbean and Celebrity. And conversely if you're a Royal Caribbean or Celebrity member, you now have benefits with Hard Rock.”
Icon of the Seas (left) docked at Perfect Day at CocoCay next to Vision of the Seas (right). (Photo Credit: Eric Bowman)
Hook described the new partnership as a “no limits” opportunity for customers. Most notably, as a result of the new partnership, travelers who are loyalty members will receive the following perks:
-Unity by Hard Rock loyalty members get discounts on Royal Caribbean and Celebrity vacations and will be able to qualify for invite-only cruise giveaways.
The exact amount of the discount Unity members will receive on cruise vacations will vary based on the individual’s level of membership, but could be as low as 5 percent or may amount to an entirely free cruise vacation, Hook said.
-Top-tier Hard Rock loyalty members will also receive an annual complimentary cruise on select ships and itineraries.
-Royal Caribbean’s Club Royale and Celebrity Cruise’s Blue Chip members get exclusive discounts and perks at participating Hard Rock locations, including annual complimentary trips at select Hard Rock hotels and casinos globally for premium tier Club Royale and Blue Chip members.
The new deal also includes a special discount for employees of all the brands involved in the partnership. They will get a 20 percent discount on food, nonalcoholic beverages, select retail and select Royal Caribbean and Celebrity vacations. Global team members of the combined companies in Florida alone total more than 20,000 people.
Hook called the sprawling new partnership between Hard Rock, Seminole Gaming, Royal Caribbean, and Celebrity Cruises a natural fit, particularly
The hotel that ushered in the era of the megaresort on the Las Vegas Strip is about to go dark.
Royal Caribbean International has undergone a significant change within its Entertainment division, as Nick Weir, the head of Entertainment, bids farewell after a decade-long tenure with the company.
WHY IT RATES: The partnership is an industry-first for a host agency and travel supplier to award ASTA scholarships. — Lacey Pfalz, Associate Writer, TravelPulse
The 2024 Miami Grand Prix marked the third year on the Formula One calendar, and it was an absolute banger of a race. McLaren driver Lando Norris scored his maiden F1 victory in spectacular fashion under the South Florida sunshine. Benefiting from a safety car caused by a crash between Nico Hulkenberg and Logan Sargeant, Norris was able to pit for fresh tires while still maintaining the race lead. From there, he held off Max Verstappen, who’d already pitted and had minor floor damage, to become the third driver to win a race in the first seven races of the 2024 season.
The A-listers who traveled to New York this past weekend, gathering for the biggest event of their careers, arrived by car and driver, or on planes surrounded by entourages. They didn’t even carry their own passports, much less pack their kibble or squeaky toys.
There's a misconception that all Caribbean islands are the same. However, as someone who's been traveling to the Caribbean for almost two decades, I've found that each island has its own distinct food, festivals, and cultural traditions.
Hard Rock International's new loyalty program has a star-studded kickoff to its global rollout.
Luxury was on full display during the Miami Grand Prix, especially at the Hard Rock Beach Club, where an order of wings cost nearly $200.
After inking a revised labor agreement with its pilots last month, NetJets has signed a deal that could see it spend over $6 billion with options for up to 232 of Bombardier's Challenger 3500s.
Airbnb CEO and co-founder Brian Chesky says a points-based loyalty program is not in the company’s future.
Virgin Voyages is finally bringing its adults-only cruises to the New York and Los Angeles markets.
Step aside Caramel Irish Coffee, Snowballs, Rum Eggnog or other cocktails that grace the winter season. Spring has sprung and with it comes a wide array of creative cocktails from some of the finest eating and drinking establishments in New York City. Truth be told you don’t need to be a skilled Big Apple mixologist to make these refreshing drinks. Just whip them up at home for your next social gathering.