EasyHotel has always been the success story of tomorrow. That’s been true since EasyJet founder Stelios Haji-Ioannou invented the budget hotel chain in 2004.
25.08.2023 - 13:49 / skift.com / Sean Oneill / Varsha Arora / Hilton Worldwide
Hilton Worldwide said on Wednesday it was expanding its partnership with connected fitness-equipment maker Peloton to add its bikes to hotels in three new overseas markets: Germany, Britain, and “participating properties” in Canada.
Hilton had already added at least one Peloton bike to each of its 5,400 U.S.-based hotels by last December.
Hilton sees partnerships with non-travel brands as a key path to staying relevant. Connected fitness was a trend that surged during the pandemic.
“It’s a great example of what we call a ‘strategic mash-up’ that transcends individual brand standards,” Schuyler told Skift last month. “It matters at a Hampton, and it matters at a Waldorf. It’s delivering on the service expectations of new age travelers.”
Wellness is an increasing area of focus for hotel companies, as Varsha Arora, senior research analyst at Skift Research, explained in a presentation last week at Skift’s Future of Lodging 2023 event in London. Here’s a chart from her presentation that’s relevant:
As of today, Hilton’s loyalty program members who are first-time Peloton users residing in Canada, Germany, or the U.K. can also receive a three-month free trial of the Peloton App until July 4, as well as “preferred pricing” on some Peloton products.
EasyHotel has always been the success story of tomorrow. That’s been true since EasyJet founder Stelios Haji-Ioannou invented the budget hotel chain in 2004.
Hyatt just lapped the one-year anniversary of acquiring the all-inclusive resort company Apple Leisure Group in a $2.7 billion deal. The Chicago, Illinois-based hotel group is now looking to expand its hotel presence in European cities that could help feed its all-inclusives, according to comments executives made as they reported its earnings.
Hyatt Hotel Corp. said on Tuesday it would acquire Dream Hotel Group’s lifestyle hotel brands, including Dream Hotels, The Chatwal Hotels, and Unscripted Hotels.
Ireland’s overseas inbound tourism level for the year is set to hit 75 percent of 2019 levels, CEO of Tourism Ireland Niall Gibbons told The Sunday Times (London).
Many travelers have been thinking of their wellness more holistically since the pandemic, according to surveys in seven countries commissioned by Hilton Hotels and released on Monday.
The formula for luxury hotels has typically had two key ingredients. First, choose locations in the districts where the elite live. Second, focus on high-touch services encouraging guests to linger, and spend, at the property.
InterContinental Hotels Group (IHG) said on Monday that it had added Iberostar Hotels & Resorts as a new brand through a 30-year licensing deal that lets IHG market the all-inclusive hotels and resorts. “Up to 70 hotels,” equal to about 24,300 rooms, will become bookable through IHG’s website and app under the Iberostar Beachfront Resorts brand — the 18th IHG brand.
Whitbread’s Premier Inn reported strong third-quarter occupancy figures for its 890 hotels, averaging 85 percent. Executives credited the performance to travelers becoming more cost-conscious during an inflationary period in its key markets of the UK, Germany, and the Middle East and thus migrating away from costlier hotel brands.
Ace Group International, the operator of a buzzy brand of 11 open Ace lifestyle hotels, will be acquired by Sortis Holdings, a Portland, Oregon-based hospitality firm, the companies said on Tuesday.
Accor, the Paris-based hotel giant, will reveal on Thursday a new global “soft” brand, Handwritten Collection, featuring so-called lifestyle hotels. These mid-priced properties have funky furniture and buzzy restaurants and bars but don’t offer the full services of a premium boutique.
Marriott International revealed on Monday its full-year totals for hotel development in 2022. The most notable figures highlighted a further push by the world’s largest hotelier into the luxury and extended-stay segments.
On January 17, I reported that Sortis Holdings would acquire Ace Group International, owner of Ace Hotels, for $85 million in cash. Executives for Sortis Holdings, a Portland, Oregon-based hospitality firm, weren’t available to speak when I wrote that article. But I’ve since interviewed them. Here’s some more color on their plans.